So, you’re an interior designer who wants to hook up with builders. Good idea. Problem is, so does every other designer within a 500 mile radius. What to do? Well, you can do what those others do. You can hang out at local HBA meetings, and pass out business cards. Or, you can get a li
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Nothing can differentiate you, spell out your specialness, help you stand out and justify your fees… …like your YOU-nique Selling Proposition. Give me one hour on the phone, and I’ll help you discover yours. Register for the Personal Branding Brainstorm, and Iâ
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Top tier interior designers earn six figures and above, while the majority of design professionals make approximately $45,000. That's one of the findings in the NEWÂ 2012 Interior Design Fee & Salary Survey eBook created by Design Success University. The 80 page ebook is filled with optim
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I can’t hear you. I think you’re talking about your magnificent design services, but I’m not getting the message. Sorry about that. Maybe my problem is that I’m overwhelmed. I’m living at a time when 294 billion emails, 250 million tweets, and one billion Facebook notes, phot
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Your most important personal selling tool is your promotional bio. It's your online and print profile which spells out your specialness, and identifies who and how you help as an interior design professional. You should make your bio available to everyone -- everyone -- you seek to influence i
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The Design Success University's 2011 Interior Design Fee & Salary Survey provides a fascinating financial snapshot of how design professionals are doing these days. The results are available for immediate download. Here are a few highlights: + 53.3% of the respondents said total rev
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Happy 2012! People set -- and soon forget -- all sorts of goals this time of year. Here's a goal to set -- and get: Develop a million dollar message. Craft a killer commercial. Create an "elevator speech" that differentiates and dazzles. Come up with a reply that resonates to the questio
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Every year at this time I run this message to remind interior design professionals around the world to appreciate themselves. The message is especially important now, as we close out a year that was so challenging for so many. Give yourself something over the
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How do you describe the transition from the corporate world to the interior design world? It's a challenge facing a good many professionals who, by choice or necessity, have traded in their corporate credentials to pursue a design career. One Canadian designer has an interesting perspective on
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Think of early-January as "Show and Tell" Time. It's a time to connect with those you seek to influence, show them what you got, and tell them what to do: check out this website, download that service list, call for a consultation, etc. It's a time to check in and check out.
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