Betcha I tasted more varieties of peanut butter in 20 minutes last week than you have in a month. I was one of 100 participants in a peanut butter taste test sponsored by a Boulder, CO.-based organic food company. But munching on creamy and crunchy samples was the easy part. I had to rate
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"Interior designers have a way of screwing things up." It was a local builder talking, at a party I attended recently. For 25 minutes I listened to him bellyache about how designers foil his efforts, spoil his work and "ruin the integrity" of the new homes he builds here in Colorado. He
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I gotta problem with the photos on your website. A serious problem. Assuming you post the kinds of photos that other design firms, manufacturers or showrooms do, we gotta talk. The photos may be pretty, but they aren't meaningful. They're a waste of my time and your money. That's because you don't e
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“Do you want cheese with that?” “Do you want fries with that?” “Do you want to biggysize your order?” McDonalds and Wendy’s and Burger King make millions of extra dollars each year by asking those questions after their customers place their orders. There’s a lot design professionals
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I just returned from speaking in Las Vegas at Surfaces, the world's largest conference of floor covering professionals. There I was, one of 40,000 attendees walking through 500,000 square feet worth of flooring exhibits. And there they were, 1,000 exhibitors showing off the latest in carpe
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How you present your fees can be as important to clients as what you charge. Stumble and bumble when you present those fees, and you may well run into price resistance. Communicate with confidence, and you probably won’t. Present your prices with polish is by sharing reasons why you’re worth
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