Design Fees: The Money’s in the Marketing
| How much you earn may have less to do with your design skill than your marketing skill. It ain’t fair, but its fact: Many of the highest paid design professionals lack the design skills of competitors earning much less. Many of those getting the highest fees have worked fewer years than those competitors. Many haven’t won awards, some don’t work in major markets and a few don’t even have design degrees. Fact is, they may be better at marketing than they are at design. They excel at promoting themselves. And, unlike the others, they “get” it. They understand that it doesn’t matter how good you are if the right people don’t know. In recent years I’ve met so many highly-gifted, multi-skilled design design professionals who struggle financially. Why? Because they struggle with the idea of marketing. They choose not to promote themselves. Show me a talented design professional who doesn’t market herself, and I’ll show you ten others with half her talent earning twice her income. The reason? They promote themselves. She doesn’t. Want to boost your income? Then, boost your marketing. Some steps to get you started:+ Create a “killer” commercial |
