Speak Up! Public Speaking is Smart Marketing

Speak Up! Public Speaking is Smart Marketing

Get paid. Get clients. Get known as an expert. Those are among the benefits of teaching a class. The Perfect Man video Share your expertise in a continuing education class, remodeling seminar or other public program, and you can pick up new clients and a little extra cash in the process.   More and

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Fail Your Way to Success

Fail Your Way to Success

.!..!.   Add up all the failures of all the design professionals you know, and that number won't even approach the failure rate of James Dyson. Dyson is a designer of a different sort. He's an industrial designer, engineer and inventor who knows a lot about failure. He failed 5,126 times over 15 yea

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Good is Good, but Original Can be Better

"If you're not a success, you're not an 'original.'" Those words, shared at by a presenter at a conference I attended last week, got me thinking about our industry. So many design professionals and industry partners are so creative and innovative and visionary. Yet so few come across as "originals."

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New! 2 Steps to "Price Objection Protection"

How can you reach a point when you never have to cave in on price, fee, markup or margin? What will it take in the future to turn those price bellyachers into believers? It will take the kind of cutting edge strategies I'll discuss in my presentation at the Business of Design Conference Sept. 6-7 in

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The Power of the Personal Sale for Industry Partners

It's not enough, in these competitive times, for design industry partners to sell products. Today, more than ever, they have to sell themselves. If you work for an IP company, think of it this way: it's never been easier for interior designers and end users to get what you sell elsewhere. But there'

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