Recession-Busters for Design Industry Partners
A recession is no time for retreat.
That’s the message I’ve shared recently with design industry partners struggling to navigate choppy economic waters.
The Art of War dvdrip Did I say “recession?”
Well, that’s the word that an increasing number of politicians and media analysts are using, so I’ll toss it out there, too.
So what can vendors and suppliers do at a time like this?
Some suggestions:
+ Be flexible. Offer options to customers who are fretting over their finances. Examples: payment plans, financing, discounts for cash, etc.
+ Don’t Prejudge Your Prospects. Assuming they can’t afford you is bad business. Let them decide if the dollars are doable.
+ Save the Best for First. Show prospects your best, before exposing them to the rest. Be dazzling in your display.
+ Differentiate Your Company. Nothing differentiates you more than your “Only.” Finish this sentence: “We’ve the only manufacturer(showroom, supplier, etc.) who…”
+ Sell Yourself. The most important sale you’ll ever make is the Personal one. Communicate with confidence and present yourself with polish.
+ Follow Up Fast. Don’t give prospects the opportunity to “shop” you. Call tonight the customer you saw today.
+ Hang Tough. If you’ve been in business a while, you’ve faced challenging times before. Hold your ground, keep your eye on the ball, and wait it out.
