Predicting a Client's Budget is Bad Business
Who are you to decide what your clients can’t
afford?
Do you often presume what’s not in the budget of those you serve?
Hey, what’s up with that? How can you be so sure what they’ll spend?
How can you know, ahead of time, that they won’t invest in your most expensive design services?
Or that they won’t spring for your highest ticket products?
Maybe you worked with them before, but how do you know what they’ll do now?
You don’t.
The automatic assumption that a client can’t afford your priciest product lines is asinine. And, it’s an excuse.
It’s an excuse for not confronting the challenge of selling “Up.” It’s an excuse for not promoting yourself. It’s an excuse for not Going for the Gold.
Don’t make excuses. Make plans.
Plan to communicate with confidence about your most expensive services and products — and about yourself.
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Why? Because it will bolster both your confidence and your sales.
