Value Matters More than Price

Clients find a way to afford things they attach the most value to.
How good are you at sharing your value with your clients?
Don’t waste time assuming that clients can’t afford your costliest carpets or countertops or cabinets.
Focus, instead, on why they should make the investment in them…and you.
And if clients still think you’re too expensive?
All that means is that they don’t view you as a priority now.
And that means you must educate them to a greater extent about your value — why they should view you as priority

