Going Abroad for A Boost

Take the Lead on dvd Not Another Teen Movie video As tough as business may be at home, it can be terrific abroad. That seems to be the philosphy of JZMK Partners, an Irvine, CA. architecture firm whose international marketing approach was cited recently in the Wall Street Journal. The firm now get

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Why Customers Kvetch About Cost

.!. If there’s one thing that design professionals dread, it’s price objections. On the Line on dvd They shouldn’t.  I believe that questions about your price are buying signals. Prospects have to be at least somewhat interested in your cabinets, countertops or cooking systems to inquire

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$50 Off Promotion Power Pack Through Nov. 21

.!. Here's when you REALLY have to market yourself. Don't think you can simply count on referrals, or for your work to "sell itself" in times like these. That may work when the economy is rocking, but not when it's reeling. How well you promote yourself in the next six months will determine if you'

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Coping When Problems Rise and Profits Fall

Feeling the pinch? Many of the design professionals I've talked to in recent weeks are feeling down about the economic downturn. Perhaps you, too, are in a slump. The Tailor of Panama release Sales are down, bills are piling up, projects are ending, the phone's not ringing,  contracts are falli

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Give These Suppliers an "A" for Images

A high number of suppliers provide low resolution website images. That's the complaint I often hear from interior designers seeking top quality images to include in their proposals. Designers lament that fact that, on too many manufacturers' sites, too many images are too grainy and too small. The r

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