Talk "Value" — and Customers Will Pay Any Price
A Secret Handshake movie download Ok, so maybe this isn’t the easiest time to talk about your price.
But it’s an outstanding time to talk about your value.
As we head into tomorrow’s election, much of the media focus has been on the nation’s financial challenges. That’s why your focus should be on the financial benefits your clients receive when they work with you.
Focus on how you save them time and money on their design projects.
And how your design services enhance the resale value of their homes.
And how your window treatments will help them cut energy costs this winter.
Remind prospects about the “payback” — how they’ll get back the money they spend on your services when they sell their home or office building.
Point out that the investment in your design services and products, spread out over the years they’ll enjoy them, is quite affordable.
That, by the way, is the word for the day: “Investment.” Lose the words “fee” and “price,” and substitute the phase: “The investment in my design services…”
Oh, and one last word of financial advice: get your customers to fall in love with you.
As a successful Florida window coverings dealer once put it: “If they love you, your price is irrelevant.”
