Unstable Fables: Tortoise vs. Hare movies
The Librarian: Return to King Solomon’s Mines
Seasons Greetings from my family(Yours Truly, Ellen, Zach and Bella, the Wonder Dog ) to yours!
Have a Cool Yule…and a Happy New Year!
Warm regards,
Fred
You can leave 2009 to chance. Or, you can make a choice.
You can take the chance that your design business and career — and the economy — will magically rebound in the year ahead.
Or, you can make the choice to learn design business skills that will insure your success next year, no matter what the economy.
You have only 15 days — until Dec. 31 — to save $80 on a new audio collection on how to dramatically increase your sales, income and profits.
Unstable Fables: Tortoise vs. Hare release
The Tele-Seminar Success Series, the new collection of audio CD’s of the most popular tele-seminars I’ve ever presented, is available only through Dec. 31 at the SPECIAL INTRODUCTORY PRICE OF $97.
That’s an $80 savings off the 2009 list price of $177.
What we have here is design business school in a box.
The Tele-Seminar Success Series includes:
1/ Twice the Price: Double Your Dollars as a Design Professional — 10 simple steps to help you double your fees and income without working longer.
2/ Million Dollar Marketing on a Shoestring Budget
– - high impact, low cost ways you can make a Big Splash for little cash.
3/ Overcoming Price Objections: Turn Bellyachers into Believers– how to handle any price objection, any time, and turn objections into opportunities.
4/ Work Less, Earn More: Master Your Time, Maximize Your Profits — how to spend less time making more money.
5/ 21 Keys to a Killer Website — how to generate more buzz, traffic and business on your website.
6/ Recession-Proof Your Design Career
The Paper Chase rip
Shredderman Rules rip — how to thrive, rather than just survive challenging economic times.
7/ The 12 Reasons You Earn Less Than You Could…and Should — 12 obstacles that hold down your income — and simple steps to overcome them.
For more information — and to save $80 — click here: http://fredberns.com/TeleSeminarSuccessSeries.html
Celebrate yourself as well as the holidays this season.
That’s the advice I pass along every year at this time to remind design professionals to appreciate themselves.
But this year, perhaps, it has a deeper meaning.
That’s because, for many in our industry, business is tougher and spirits are lower this time around.
Séraphine ipod And it’s a lot easier to take yourself for granted when the going gets tough.
Don’t.
Focus, instead, on family and friends and fun this holiday season.
And, then, get ready to make 2009 your best year yet.
Follow the new ideas and programs I’m introducing in coming days, and rest assured of this: It will be.
Give yourself something over the holidays that doesn’t cost anything, come in a box, or sit under a tree.
Credit.
Credit yourself for changing people’s living space. And changing their work space. And changing their lives.
Credit yourself for saving them time, money and headaches.
Credit yourself for providing ideas and insights and inspiration to those who are clueless about interiors.
And credit yourself for turning houses into homes, and offices into creative working environments.
As you think about gifts this holiday season, appreciate your own.
You have more than talent for design. You have the gifts of artistry, creativity, style, vision, and resourcefulness.
You have the wisdom to solve problems, the expertise to manage projects, and the imagination to make dreams come true.
You have what it takes to be a contractor, coach, consultant and confidant.
Not to mention that one other gift you possess as a design professional: A Mass of Class.
May the new year bring you the recognition and rewards that you want and deserve.
The biggest of decisions are made in the slowest of times.
Times like these, for example.
It’s when we have the most time on our hands that we often make choices that profoundly affect our future.
This certainly qualifies as one of those slower times, thanks to the holiday season and the economic slowdown.
As a result, you have been given a gift — the gift of time.
Use that gift wisely. Analyze your business and career, and figure out what worked and what didn’t during this challenging year.
Look back, and determine which of your design services and products, and what types of clients have been most profitable for you.
Look ahead, and develop a sales and marketing plan for 2009.
I’ve said it before, and I’ll say it again: our industry will never be the same once the economy bounces back.
Competition will intensify, and clients will be more demanding.
Those design firms that thrive as well as merely survive in the future will have to excel at sales and marketing.
When it comes to the business of design, “good enough” will no longer be good enough.
So where does that leave you? Are you prepared for the challenges ahead — or is it time to consider other alternatives, and careers?
The Legend of the Tamworth Two movie full
Some weighty questions there; the kind that you’ll need time to answer.
I recall confronting some wrenching questions of my own seven years ago, in the aftermath of 9/11. At the time, I was speaking and coaching in a wide variety of industries, of which interior design was one.
Within a few days after the attacks, I lost 13 speaking engagements and coaching contracts. Suddenly, I had no business.
All I had was time.
I used that time to do some serious soul searching. I sought answers to the question: what’s worked best for me, and which industry has been best to and for me?
Pollyanna dvdrip The answer came to me late one afternoon: the interior design industry.
I realized that my best, most loyal and most lucrative clients were interior design professionals.
In that slowest of times, I made my biggest of decisions: to offer my coaching and speaking services exclusively in the interior design industry.
What if you can use “this economy” to your advantage?
Well, you can — and you will — if you adopt the turnabout technique.
That’s a strategy in which you explain how this economy is exactly the reason why a prospect should hire you.
Say, a prospect tells you that the financial crisis is why they can’t afford your design services right now.
Your response?
“This economy is exactly why you should invest in our services now.”
“Financial gurus say your home is your most important asset, your ’safest haven’ in times like these. Well, we can help you increase your home’s value and prepare it for resale.”
The Dancer Upstairs move Other ways to use the turnabout:
This is exactly the time to invest in our design services because we can help you…
… install more energy-efficient window treatments in your lobbies.
… make more efficient use of space in your corporate offices, now that you’re downsizing.
Pollyanna buy … update your models, so that you can move those condos more quickly.
… modify your kitchen and bathrooms so that you can save on water bills.
… finish the basement, and add a bedroom that you can rent out.
…save money now, rather than pay higher prices in the future on things like furniture and fabrics
So, how do you determine your turnabout phrase? Finish this sentence:
This economy is exactly why you should invest in our design services now because…
How well you complete that sentence will determine how profitable you will be in coming months.
Ever hear that phrase: ”Turnabout is fair play?”
Well, nowadays it’s also a helluva way to increase your business.
