I couldn’t come up with a winner in the contest for the best “only” commercial.

I could only come up with three.

That means that three design professionals each won the top prize for sharing with me the one sentence message about their design business or career that contains the word “only.”

Sharing top honors are:

Alesha Churba of A.E.Churba Design (http://aechurba-design.com/default.aspx )in Pocatello, ID.

 Kevin Gray of Sizeland Evans Interior Design(http://www.sizelandevans.com/) in Calgary, AB

Jeanette Simpson of KidSpace Interiors( http://kidspaceinteriors.com/Home.html ) in Lakewood Ranch, FL.

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All three winning entries were clear, concise and specific. And all three were outstanding examples of how design firms can make good use of the single most important marketing word: Only.

Here are their winning commercials:

+ A.E. Churba is the only Allied member of ASID with experience in residential and commercial interiors in Southeast Idaho.

+ Sizeland Evans Interior Design Inc. is the only award-winning firm in Canada with over 40 professionals dedicated solely to the practice of interior design.

+ (Jeanette Simpson is) the only interior designer in the state of Florida who specializes in residential and commercial design of spaces specifically used by children.”

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Congratulations to all of these “award-winning” design professionals!

And a million thanks to all of the design firms throughout North America that submitted entries.

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Fred Berns writes and speaks about the business of interior design worldwide.

You have two options in a recession like this.

You can just sit back and wait and hope for things to magically turn around.

That’s the risky option.

Or, you can take charge rather than take cover.

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If Option #2 is for you, then you absolutely, positively must read a FREE report on how design professionals can boost their sales and income in tough economic times.

How to thrive, rather than just survive in this economic downturn is the theme of this special report.

Blast! dvdrip Discover how to boost your business by creating immediacy, overcoming price objections, and communicating your value.

Learn cutting edge selling strategies, and high value, low cost marketing maneuvers custom-made for these challenging times.

Find out how to use “this economy” to your advantage.

If rising above this recession is your goal, than this FREE special report will help you achieve it.

To order your FREE report, click here: http://www.FredforFree.com Under Fire rip

 

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Fred Berns is the leading sales and marketing coach in the interior design industry.

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Thanks for calling The Colorado Gift Basket Company.* May I help you?”

- – “Yes, I’d like to order a gift basket for my coaching client in Toronto.”

“OK, fine. May I get your name and phone number?”

- – “Fred Berns. 303-665-6688.”

“Ok, then. I’ll pass this onto Stephanie in sales, and she’ll call you right back.”

- – “Oh…any way I can place this order with you?

“No, I’m Angie, the owner, and that’s not my department. Stephanie in sales handles the orders. I’ll have her call you right back.”

- – “Gee, Angie, I’m kind of in a hurry here. Can you possibly help me?

“Yes, I’ll give your name to Stephanie in sales, and she’ll call you right back.

- – “But I have my credit card information right here. I can give it to you right now.”

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“I’m sorry, Stephanie in sales handles the orders. I’ll have her call you right back.”

–”Uh…OK. Thanks.”

“You’re welcome. Bye now.”

That was 11 days ago. I’m still waiting for “Stephanie in sales” to call me right back. That’s why I placed my order with another company.

I’m thinking that “Angie, the owner” doesn’t get it.

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She doesn’t get that hers is just one of 233,000 Google listings for companies that sell Colorado gift baskets.

And she doesn’t get that you don’t get a second chance to make a good first impression.

If you are, or work for, an owner like Angie, we need to talk.

We need to discuss some rules for doing business in a tough economy — or in any economy, for that matter.
Rule #1: Sales is your department. Call yourself a designer or an architect or a builder, if you like, but first and foremost, you’re a salesperson.

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Rule #2: Customers can buy elsewhere the design services and products you sell. Easily.

Rule #3: Never, ever make a buyer wait.

 

* Names in this report were changed.

 

Fred Berns speaks on sales and marketing — as well as customer service — to the interior design industry.

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Kerrie Kelly is a media megastar.

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Kerrie, a Sacramento, CA. – based designer who is a former premium coaching client of mine, has done an outstanding job of promoting herself in the broadcast and print media.

Her recent segment on KXTV News 10 in Sacramento is the latest in a string of  TV appearances for Kerrie, the  president of All-American Design & Furnishings.

The Terminators movies Have a look at that segment(  http://www.news10.net/video/default.aspx?maven_playerId=immersiveplayer&maven_referralPlaylistId=1274333a64a5d7e45e434dd91191c8e94a1234b7&maven_referralObject=1101552424), and you’ll see how it showcases her passion about the green  movement. That passion inspired her to design and sell her own line of furniture made from reclaimed woods.

“Eco chic” design options are covered extensively in her upcoming book, Home Decor: A Sunset Design Guide.

A news release promoting the book points out how she has been “notably visible in the home and retail design business.”

She developed that visibility by devoting lots of time and energy to submitting articles and news releases to publications.

She has written a monthlycolumn for the Sacramento Bee newspaper, and regularly submits articles and personal project photos to shelter and local magazines.

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Add to that a large number of speaking engagements that have resulted, in part,  from her role as a past president of  her ASID chapter, and as a national spokesperson for ASID.

Kerrie learned early on the lesson that’s so very important to design professionals: high profile is a stepping stone to high profits.

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Fred Berns is an award-winning speaker, trainer and coach in the interior design industry.

You have only six days to submit your entry in the contest for the best “only” commercial.

The deadline is 11:59 p.m. on Fri., May 15.

You can win a prize worth $300 for sharing with me a one sentence message about your design business or career that contains the word “only.”

Cromwell trailer Please email your entry to me at Fred@FredBerns.com.

The Postman film If I select your “only” commercial, you’ll receive a free copy of the Superstar Selling System for Design Professionals, the ONLY audio training collection focused on how design pros can double their sales.

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It sells at FredBerns.com for $300.

“Only” is the million dollar marketing word for design professionals. No word differentiates you better, nor attaches more value to you.

“Only” is the word. Coming up with your only statement (as in, “I’m the only design professional in my area who…”) is what this contest is all about.

As you create your statement, consider:

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+ Your awards

+ How else you’ve been honored

+ Your design specialty

+ Your client niche

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+ How many clients you’ve served — and where

+ Where you’ve been published

+ How else your work’s been featured

+ Where you’ve spoken or taught

+ Services only you offer

+ Products only you offer

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+ Former career(s)

+ Educational degree(s)
Fred Berns is an Interior Design Industry speaker, coach and trainer.

Today’s  most successful design professionals are making the best of a bad economy.

That was my message last week during my guest appearance on a webinar offered by David Shepherd to members of his Best Practices Network. http://designingprofits.com/

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I told the group that leading design pros are profiting in these uncertain times by applying four simple tactics.

They:

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1/ Promote themselves as a “necessity,” rather than a frill. 

They point out how they help clients invest in furnishings that will reduce their energy bills, and enhance the value of their home and property.

2/ Create immediacy. They sell “Now!” as well as “Wow!” by explaining all the advantages of investing in their design services today. 

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(“Save money now, rather than pay higher prices in the future on things like furniture and fabrics.”)

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3/ Move in where competitors drop out. They find opportunities where others focus on obstacles.

4/ Turn “down time” into development time.

 They take time they don’t normally have to upgrade their websites, and reach out to prospects through such social networking tools as LinkedIn, Twitter and even Facebook.

 

Fred Berns teaches sales and marketing success strategies to design professionals and industry partners worldwide.