Interior Design Selling Shortcut: Appetizers, Anyone?
If the right clients aren’t coming to your table, you need to serve them appetizers first.
Tremors 4: The Legend Begins dvdrip In tight times, convincing new prospects to agree to major projects is challenging. That’s where the appetizers come in.
“Whet the appetites” of wary prospects with introductory programs that can lead to major — and multiple — projects.
+ Buy the Hour Consultations, in which individuals seeking “only advice” can get yours — for an hourly fee.
+ 45-Minute Makeovers
+ Room Reviews, in which you focus all of your attention on a single room.
+ Interior Design Energy Audits, where you supply a checklist of energy saving tips for everything from window treatments to lighting systems.
Once you get your foot in the door, you can upsell, cross-sell and ask questions that can lead to long term,and lucrative relationships.
Fred Berns is the interior industry’s leading sales and marketing trainer and coach.
