Interior Design Insight: "Why" is Why You Earn Too Little
“Why” is why you don’t earn more money.
“Why” is why you miss out on bigger contracts, better projects and higher add-on sales.
“Why” is why you don’t connect with better clients.
“Why” is why you may be struggling in this challenging economy.
If you’re like so many design professionals, you do a subpar job of explaining WHY people should buy from you. And it’s costing you big time.
Sure, you tell your prospects and clients what to do: make an appointment, check out our website, buy our cabinets, hire our design firm, send us referrals and so on.
But you don’t adequately explain why. The result: thousands of dollars end up in your competitors’ pockets.
“Why” is, after all, the key, make-or-break question.
Tell them why, and they’ll buy. Don’t, and they won’t.
In challenging times like these, people wonder why they should move ahead with the kitchen upgrade, or the office remodel, or phase II of the project.
And why they need you.
And why they need you…NOW.
You need to address the “why” in your every call to action.
Say: Make an appointment, and we’ll give you ideas on how to increase the value of your home.
or, Check out our website, and you’ll see an article on the ten most common mistakes doctors make in furnishing their waiting rooms.
or, Buy our cabinets, because they carry the best guarantee available in this area.
or, Hire our firm because we’re only the one in the area with 27 years experience providing “eco-friendly” design solutions for vacation homes.
or, Send us a referral, and we’ll send you a check for $150 when they place their first order.
Remember: “Why” is their question. Make sure you have the answer.
Fred Berns coaches interior design professionals worldwide on how to become more profitable.
