Several design professionals have gone to work for a new company recently.

Their own.

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As some large design firms downsize in this uncertain economy, many of their former employees are going into business for themselves.

That topic came up yesterday in my conversation with Lisa Connor, the vice president of programs at the Georgia chapter of NKBA. I’m presenting my “Methods of the Masters” program to that chapter in Atlanta on Oct. 15.

Lisa said that a number of local designers in her area have chosen to go it alone in the aftermath of recent layoffs.

Which brings up a theme that I’ll speak and write about quite a bit this Fall: we’re ALL in business for ourselves.

We’re ALL self employed.

Whether you work for a company, or run your own, you should — and you MUST — think of yourself as the ultimate decisionmaker.

It doesn’t matter who signs your paycheck. You are, and always have been, and always will be in charge of your own destiny.

If you’ve been laid off, or downsized or “fired,”, don’t take offense. Take responsibility.

You are the CEO, the CFO, and the sales and marketing director of your own personal corporation.

Want to meet your new boss?

Easy! Just look in the mirror. And while you’re doing so, recite these words: “What is to be, is up to me.”

Fred Berns is a leading trainer, coach and speaker in the interior design industry.

When high end customers aren’t coming to you, go to them.

That’s the strategy that worked for some luxury car dealers, according to Jack Canfield.

The question: how can it work for design professionals?

Canfield, the co-creator of the Chicken Soup for the Soul series, relates how some Lexus dealers adopted the proactive approach during the last recession.

Faced with slumping showroom traffic, they began showing up with the newest models at events and locations frequented by potential Lexus buyers.

The dealers visited area country clubs, marinas, parties in exclusive neighborhoods and other locales frequented by movers and shakers. The dealers invited those they met to test drive the models parked outside — and many did.

The result, according to Canfield: their Lexus sales shot up 65 per cent.

If it worked for them, could it work for you? What kind of “Lexus” could you introduce at a high end networking event that would convince prospects to buy from you?

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I don’t have an easy answer here, but I can say this: it would take something more — much more — than photos, or fabric samples or carpet swatches.

Suggestions, anyone?

Fred Berns teaches sales and marketing strategies to interior design professionals around the world.

Will you find financial success or scarcity in the critical months ahead?

You have a choice, you know. As the economy slowly recovers, it will be as easy to attain one as the other.

All you’ll have to do is put your mind to it…and decide.

In the past, too many design professionals made that decision without even realizing it.

They chose to lose.

They chose to charge too little. And to give away their time and expertise. And to work with low budget clients. And to cave into price objections.

They chose to struggle, rather than succeed.

They have every right to make that choice, of course. So do you.

Just understand, that if you choose to think impoverished thoughts, you get impoverished results.

If, on the other hand, you practice prosperity thinking, abundance flows into your design business and career.

Would you choose prosperity over poverty in your future?

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If so, choose now to:

+ seek higher end clients, and charge high end fees

+ convert single sales to long term relationships

+ avoid prospects who can’t afford you

+ focus as much on making money as saving it

+ make the most valuable use of your time

+ delegate tasks that don’t generate income

+ bill for all your time, all the time

+ present your prices with pride, not apologies

 Fred Berns is the nation’s foremost trainer and coach for interior design professionals

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If ever there was a time to market yourself, it’s now.

Now, in a still-shaky economy, as you try to make up for lost sales and income.

Now, when clients are still so cautious and big projects still so scarce.

Now, as competition rises and profit margins fall.

The good news is that a few simple, very inexpensive marketing strategies can help you DOUBLE your design business.

You’ll learn those strategies in a remarkable tele-seminar on Tues., Sept. 29 called: BIG SPLASH, LITTLE CASH: Low Cost,No Cost Kickbutt Marketing in Challenging Economic Times.

*The tele-seminar, or the audio download, is FREE TO THE FIRST 127 PEOPLE WHO SIGN UP. The fee for those who register after that is $50.

My tele-seminar, brought to you by Blinds, Corners and Curves, the nation’s foremost supplier of fully operable blinds for specialty shaped windows, will teach you million dollar marketing on a shoestring budget.

Tune in to, or download the program, and you’ll discover how a couple of cost-free promotion steps can get you better clients and bigger projects this Fall.

And find out how promoting yourself for pennies can help you substantially pump up your profits by year’s end.

Give me 57 minutes of your time on Tues., Sept. 29 – or whenever you listen to your audio download.

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I’ll give YOU low cost, no cost marketing strategies that will absolutely, positively transform your business and career in the months ahead.

Remember, your tele-seminar registration, or free audio download, is FREE if you’re among the first 127 people to sign up.

For more information and registration details, click here:
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http://fredberns.com/BigSplashProgram/

If your business is off in this uncertain economy, blaming others won’t help.

If you’re facing financial challenges this summer, it’s not the economy’s fault.

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Nor should you blame your clients.

Or your competitors.

Or the Internet.
Or big box stores.
Or Dolly Decorator.
Or your contractors.
Or the weather.

Everybody’s got challenges. Get over yours.

I’ve heard too many designers, window fashion professionals, kitchen and bath specialists, showroom managers and others at my presentations this year play the Blame Game.

They’ve cited everything from the Recession to bad luck to their vendors and suppliers as reasons for their disappointing sales.

I’m not buying it.

If you’re facing financial challenges, this is no time for a pity party. It’s time for a planning party.

Stop whining. Start winning.

What’s not working?

When you’re in a slump, troubleshooting questions can get you out of it.

Are you not…

+ thinking big enough?
+ working with the right clients?

+ differentiating yourself?
+ managing your time well?
+ charging enough?
+ marketing enough?
+ asking upselling questions?
+ asking for referrals?
+ hiring the right people?

Seek answers to those troubleshooting questions.

List your five major sales and marketing obstacles, and turn to colleagues, coaches, and even clients for advice on how to overcome  them.

Create a recovery plan with timelines and deadlines.

Success happens by choice, not chance. Choose to bounce back, and you will.

Fred Berns is an award-winning trainer and coach in the interior design industry.

If you’re working too hard, you’re not working smart.

“Got a Life?”

That’s the question I pose to design professionals around North America who tell me about their “around the clock” working schedule.

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They’re the ones whose “workday” never ends. They’re still going at it late into the night — and into the weekend.

How can you find time for family, friends and fun when you spend all your time working?

There’s no reason why design professionals should have to put in those kind of hours.

I know lots of designers, decorators, window fashion pros, kitchen and bath specialists, retailers and others who earn big, big money working normal hours.

Or less.

You can, too, if you manage your time more effectively.

That means focusing on the 3-5 tasks each day that are most likely to increase your profits. It means determining which of your design services will generate the most income in the least amount of time.

And it means reaching out to those clients who can most easily afford those services.

Working too hard for too little? That could mean you…

Waste your time. девственность порно You’re “busy,” but you’re not profitable.
 
Give away your time.You don’t bill for all of your time, all of the time.

Charge too little. You don’t attach enough value to what you do.

Look for love in all the wrong places. You work with clients who can’t afford to pay what you need to earn.

Don’t know your business. You’re unaware of what brings in the most money.

Don’t control your business. You’re more apt to play “Let’s Make a Deal” than say: “This is how I charge.”
 
Don’t delegate. You don’t call on others to do what’s too menial — or too difficult — for you.
 
Don’t “maximize” appointments. You’re sacrificing income by not asking enough upselling questions.

Fred Berns is an award-winnning speaker, coach and author in the interior design industry.

You can learn a lot on a bicycle seat.

Especially when you occupy it for 579 miles over seven days, from Louisville, CO. to Jackson Hole, WY.

Lessons learned on a solo bike trip….

People are Kind. Hot, hungry and exhausted after a 65 mile climb up Colorado’s Poudre Canyon, you encounter a family of four at a rest stop.

They share their fruit, energy bars and drinks. Says the little boy, all of about 7: “You can have my bubble gum, if you like.”

The Simplest of Strategies Work in the Remotest of Places.

  The guy at the counter greets you at the Muddy Gap, WY. gas station by saying:

 ”Welcome to Muddy Gap. We have clean rest rooms kept clean by that tip jar on that counter.”

 You and everyone else stuff money in that jar, and it overflows with coins and dollars. Bottom Line: “Ask and you receive. Don’t, and you won’t.”

You Need Not Be Alike to Be Connected. You don’t have much in common with the bearded, leather-clad motorcyle dude with the pierced eyebrows and pony tail at the corner table in the Walden, CO. coffee shop.

But you have a great conversation over breakfast.

Seek a New View. Fighting 126 miles of stiff headwinds from Rawlins to Lander, WY, you can turn miserable moments into magical ones.

  You need only shift your focus away from the wind, and toward the magnificent mountains and sprawling prairies on either side.

Accept Adversity. You make peace with that relentless headwind once you realize that strong winds live in Wyoming, and you’re merely passing through. You’re invading their space, not vice versa.

Big Joys Come from Little Pleasures — like soaking a tired body in 120-degree hot springs in Saratoga, WY.

A Good Breakfast Goes a Long Way. Start your day with oatmeal, yogurt, fruit, tea and  nuts, and you get lots of pedal power.

Positive Self Talk Foils Fears, especially when steering an unsteady bike down a mountain pass in the dark and chill of early morning.

There’s Power in Perspective. Career challenges and pressing personal issues are irrelevant when you’re bucking headwinds, or fixing a flat tire along an interstate.

There’s  Serenity in the Storm. Thunderstorms are terrific, when you watch them from a window of a country store.

There’s joy in the Journey. You can discover plenty of pleasure en route to your destination.  

 Your Spouse is Special. To let me pursue my passion, and bicycle off into the middle of nowhere — well, Ellen Berns, you’re a gem.

Success is Sweet. Achieve something you work and train and prepare months for, and you feel that life can’t get much better.  

  Fred Berns is a speaker, trainer and coach in the interior design industry.