A Client, An Ex-Boyfriend…and a Problem

I did a Coach Call recently with an interior designer seeking an easy solution to a tough problem. I don't have one. Do you? She landed a client and a $60,000 design fee for designing the interior of his new 11,000 square foot home with seven bedrooms . The project,  her first one  since she rela

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Interior Design Communication is Key, Madeline Lester Says

Interior Design Communication is Key, Madeline Lester Says

When most interior designers talk, do people understand? Madeline Lester thinks not. Madeline, ex-president of the International Federation of Interior Architects and Designers(IFI), believes that inadequate communication skills is among the biggest challenges facing design professionals today

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NEW! Big Splash Marketing Manual

You could spend lots of time and money promoting your interior design credentials. But why? Why not acquire a collection of all the forms you'll need to sell yourself economically, in half the time. You can get that collection, at HALF PRICE, if you act fast. The Big Splash, Little C

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Personal Promotion Precedes Profits

Personal Promotion Precedes Profits

If you're not getting the respect you want -- and the income you need -- it's not "This Economy's" fault. It's yours. You're not doing a good enough job of telling others how good you are. You're your own best-kept secret. This is a bad time for that. The most financially-successful desi

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Interior Design Marketing: A Checklist for Success

Interior Design Marketing: A Checklist for Success

Jeanette Simpson listened in. Now she wants to follow through. Jeanette, who owns Kidspace Interiors (www.kidspaceinteriors.com) in Lakewood Ranch, FL. , reported taking "several pages of notes" during the recent tele-seminar entitled: Big Splash, Little Cash: Low Cost, No Cost Kickbutt Marketin

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“I’m struggling lately to stay positive….”

From time to time, I hear from design professionals who are discouraged by the sluggish economy. Here's a note from an interior designer in Calgary, AB. -- and my response to him: Hi Fred, I enjoyed your Big Splash, Little Cash teleseminar today...always a good investment of time. I am fin

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Interior Design Marketing on a Minumum Budget

Interior Design Marketing on a Minumum Budget

You can make a maximum marketing impact this Fall with a minimum investment of time and money. Some of the low cost, no cost marketing tips we covered in the tele-seminar entitled Big Splash, Little Cash: Low Cost, No Cost Kick-Butt Marketing in Challenging Economic Times:  + Create a Killer Commer

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