Interior Design Business Success: Aim is the Name of the Game
Your success in the months ahead will depend more on your “aim” than your fame.
Time was when your reputation, alone, could assure your future prosperity.
Times have changed.
Welcome to the dawning of a new day: a day with more gifted, extensively educated, widely acclaimed, multi talented, highly qualified, award winning design professionals than ever before.
With that kind of competition, it takes more than your skills to meet your financial and other goals. It takes Big Thinking.
Big Thinking, as in, pursuing higher end clients. Bidding on bigger and better jobs. Proposing larger scale deals.
Big Thinking, as in seeking more referrals. Reaching out to more prospects. Marketing yourself in more high profile publications.
Big Thinking, as in networking with and speaking to more prestigious groups. Aligning yourself with more established allied professionals.
And, Big Thinking, as in setting higher fees.
That kind of big thinking will be your competitive advantage.
90% of design professionals — even those gifted, extensively educated, widely acclaimed, multi talented, highly qualified, award winning ones — think small. Outrageously so.
They’re so focused on day-to-day details that they don’t get the big picture. They aim way too low.
Reach higher, and think bigger, and you’ll reap far greater rewards.
Fred Berns is a business trainer and coach for interior design professionals worldwide.
