How to dramatically increase sales and income in this challenging economy is the theme of my most popular CEU presentation these days. The program, entitled Supersize Your Success! Seven Steps to Peak Profits in Challenging Economic Times has been a huge hit with ASID chapters and other groups na
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You're face to face with a Powerful Prospect. "So, how big's your firm?" he asks. "Four other designers and myself," you say. Wrong answer. It makes your design firm sound small. And small firms don't usually land large projects. Or get large fees. Why not talk about your team
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As we approach the four month point for 2010, the design professionals who are leading the pack have something in common. Those earning the most income, working with best clients, and landing the best projects share this set of BE-liefs: + Be clear. Make it easy for others to understand your s
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The people who need to know you, don’t. Your prospects don’t. Your website visitors don’t. Even your clients don’t. That’s because, if you’re like most interior design professionals, your promotional bio is a bust. Chances are your printed bio sheet and your website "About Us" s
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It doesn't matter how talented you are at interior design if you can't sell your services. And you can't sell your services if you regularly commit selling sins like these: THE TERRIBLE TEN SELLING SINS OF DESIGN PROFESSIONALS 1/ Failing to Chart Your Course. A design professional without a sa
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Why hire an interior designer? Minneapolis designer Mary Ellen Gardiner does an excellent job of answering that question in her recent blogpost. What I like about her list is that it's short, simple and straightforward: Top Ten Reasons To Hire A Qualified Interior Designer: 10. An edu
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Random reflections on an April afternoon…. Designer bios are a bust If there’s one thing to change on your website, make it the “About Us” section. Designer bios are the weakest link on their websites and in their marketing materials. Too bad, because, first and foremost, you’re sell
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