There’s no better time than now to abandon habits that hinder more than help you. Want to be more profitable? Then STOP… + selling only “stuff.” Clients can get nice cabinets elsewhere, but they can’t get you elsewhere. Promote your service and yourself. The most important
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Every time you contact prospects, they're tuned into radio station WII-FM. As in, "What's in it for Me?" Follow-up emails to those prospects must immediately spell out the benefits they'll get from hiring you. You're wasting their time -- and yours -- when you open your email by saying what
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A soul searching question today for Interior Design Industry Partners: When designers want what you sell, do they come to you first to get it? If so, Sweet! If not, why not? Is it because they don't "get" what makes you special? Is it because your marketing strategies are dated and your
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I listen to my customers.” Ask Rodney Briggs his strategy for success in sales, and that’s what he tells you. He’s used that strategy to become the No. 1 salesperson for the Ralph Lauren Home Collection. And to accumulate sales of $1 million or more for each of the last 19 years. And to
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I hereby proclaim August, 2010 as KickButt Bio Month. My sincere hope is that every designer, architect, window fashion professional, kitchen and bath specialist, stager, decorator and others in our industry comes up with a knock-their-socks-off promotional bio. Why? Because the bio, and the
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Get outta town. If the economy has you down, if you’re severely challenged by your design business , if you’re burnt out, get outta town. If you’re uncertain where to go from here, go there. “There” can be a mountain resort, or a sandy beach, or a nice town a few hours away.
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