Tell ‘Em What’s New for the New Year
Think of early-January as “Show and Tell” Time.
It’s a time to connect with those you seek to influence, show them what you got, and tell them what to do:Â check out this website, download that service list, call for a consultation, etc.
It’s a time to check in and check out. Check in with current, past and prospective clients, and help them to check out all the new stuff you’re planning for 2012.
Many interior design professionals use this approach as part of rate increase campaigns.
In recent weeks, I’ve helped several design pros craft January rate hike letters.
Their new pricing plans don’t appear until the final paragraph of these letters. Prior to that, the focus is on how clients will benefit from the changes planned for 2012.
Examples:Â In the coming year, we’ll….
+ revise our website to make it more interactive, so you can quickly get answers to pressing design questions
+ reach out to new vendors, so that you’ll have access to more product lines
+ launch a new blog, to educate you about trends, design do’s and don’t's, and what’s hot and what’s not
+ expand our commercial design services, so you can hire us to redo your offices and waiting rooms.
+ add staging, to help you get the most money in the quickest amount of time when you’re ready to sell
+ hire a designer and administrative assistant, to enhance our service to you.
Interested in distributing a rate hike letter to your clients? Check out the samples in the Big Splash, Little Cash Marketing Materials Manual, or download the audio program entitled Twice the Price: Double Your Dollars as a Design Professional.
Fred Berns is a sales and marketing coach and copywriter for interior design professionals worldwide.
