Are Prospects Muting Your Messages? Try This….
I can’t hear you.
I think you’re talking about your magnificent design services, but I’m not getting the message.
Sorry about that.
Maybe my problem is that I’m overwhelmed.
I’m living at a time when 294 billion emails, 250 million tweets, and one billion Facebook notes, photos and links go out every day.
Or maybe that’s your problem.
But I will hear you and listen to you and buy from you, if you do one thing.
Make me a meal.
I’ll even give you the ingredients for the main dish.
Start with your skills and strengths. Mix in your experience, expertise and accomplishments. Sprinkle in your awards.
Follow the recipe, serve the dish, and I’ll sit at your table.
Make it, bake it, and I’ll buy it.
Oh, and give that dish a name.
Call it your YOU-nique Selling Proposition.
I’ll like your YOU-SP dish, but I’ll love it if you add the special sauce.
The sauce is a blend of your benefits.
Its ingredient include how you save me time, money and headaches.
And how you help me enhance the value of my home, or sell my condo units more quickly.
Let me say this about your zesty YOU-SP casserole and tangy special sauce:
Mmmmmmmm!
Now, you have my attention.
Fred Berns provides marketing coaching and copywriting for interior design professionals.
