How do you describe the transition from the corporate world to the interior design world? It's a challenge facing a good many professionals who, by choice or necessity, have traded in their corporate credentials to pursue a design career. One Canadian designer has an interesting perspective on
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Think of early-January as "Show and Tell" Time. It's a time to connect with those you seek to influence, show them what you got, and tell them what to do: check out this website, download that service list, call for a consultation, etc. It's a time to check in and check out.
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It doesn’t take rocket science to attract bigger projects from better clients, and get higher profits in this challenging economy. It takes seven simple strategies. That’s the message I'll share during one of my presentations in Louisville, KY. on Sept. 8 at Inspire 2011, the nationa
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Thursday's stock market meltdown should serve as a wakeup call for interior design professionals. It's should remind you that your biggest challenge in this challenging economy isn't just to get customers to buy. It's to get them to buy now. You simply can't afford to let prospects stand
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If you're based near Chicago or New York, I want to talk business. Your business. I'm offering 1-on-1, in-person coaching sessions Sept. 1-3 in Chicago, and Oct. 19-21 in New York to interior design professionals and design industry partners. I'll be in both cities on other business. So wha
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Your success in this tricky economy will depend more on your "aim" than your fame. Time was when your reputation, alone, could assure your future prosperity. Times have changed. Welcome to Summer, 2011 a period with more gifted, extensively educated, widely-acclaimed,
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This is your last chance to register for the FREE Summer Survival Strategies Tele-Seminar scheduled for 6 p.m. (Eastern) today. For registration and other information, click here: http://www.fredberns.com/summer-survival/ Or, if you can't tune in, you can save $20 off the price of the audio
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What are you going to do this Spring about the do-it-yourselfers? One thing you can do is explore, rather than ignore the idea of working with them. So, who are these people? They're the ones who don't just watch home shows, they discuss them. They don't just take notes, they make sket
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Jennifer Aos asked for my advice, and now I'm asking for yours. In response to my recent business blunders post, Jennifer sent me the note below. She raises a issue I hear so often from so many design prof
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So, you're a designer with an "intuitive eye for scale and proportion." Or, you're a showroom manager who sells furniture that "connects people, technology and space." So what? Bully for you, but what's in it for me? That's the question that all prospects ask, all of the time. And tha
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