It’s a challenge facing a good many professionals who, by choice or necessity, have traded in their corporate credentials to pursue a design career.

One Canadian designer has an interesting perspective on her change from her position as a highly-successful human relations manager for a leading IT company to a designer who works on the homes of some of her former colleagues.

“First I was in their boardrooms,” she says. “Now I’m in their bedrooms.”

Fred Berns provides a full range of seminars, and coaching and copywriting services for design professionals everywhere.

Think of  early-January as “Show and Tell” Time.

It’s a time to connect with those you seek to influence, show them what you got, and tell them what to do:  check out this website, download that service list, call for a consultation, etc.

It’s a time to check in and check out. Check in with current, past and prospective clients, and help them to check out all the new stuff you’re planning for 2012.

Many interior design professionals  use this approach as part of  rate increase campaigns.

In recent weeks, I’ve helped several design pros craft January rate hike letters.

Their new pricing plans don’t appear until the final paragraph of these letters. Prior to that, the focus is on how clients will benefit from the changes planned for 2012.

Examples:  In the coming year, we’ll….

+ revise our website to make it more interactive, so you can quickly get answers to  pressing design questions

+ reach out to new vendors, so that you’ll  have access to more product lines

+ launch a new blog, to educate you about trends, design do’s and don’t's, and what’s hot and what’s not

+ expand our commercial design services, so you can hire us to redo your offices and waiting rooms.

+ add staging, to help you get the most money in the quickest amount of time when you’re ready to sell

+ hire a designer and administrative assistant,  to enhance our  service to you.

Interested in distributing a rate hike letter to your clients? Check out the samples in the Big Splash, Little Cash Marketing Materials Manual, or download the audio program entitled Twice the Price: Double Your Dollars as a Design Professional.

Fred Berns is a sales  and marketing coach and copywriter for interior design professionals worldwide.

It doesn’t take rocket science to attract bigger projects from better clients, and get higher profits in this challenging economy.

It takes seven simple strategies.

That’s the message I’ll share during one of my presentations in Louisville, KY. on  Sept. 8 at Inspire 2011, the national conference of the Window Coverings Assn. of America.

“Supersize Your Success: 7 Steps to Peak Profits in Challenging Times” is one of two programs I’ll present at the Inspire 2011 event. Program #2 is entitled:“Market Smart: Make a Big Splash with Little Cash.”

The CEU-accredited “Supersize” program in a nutshell:

+ Sell Yourself! Your most important sale in times like this is the Personal one.

+ Fail More. Only when you put yourself out there more, can you SUCCEED more.

+ Build Buzz on your Website. The more timely, relevant, and interactive it is, the more business you’ll get.

+ Sell “Now” as well as “Wow!” Tell why now is the very best time to invest in your design services and products.

+ Top-down Selling. Save your best for first.

+  Serve “Appetizers.” Attract wary prospects with introductory programs that can lead to major — and multiple — projects.

+ Don’t Quit. The most successful design professionals are the most persistent.

For Inspire 2011 information, visit: www.WCAA.org.

Fred Berns is a business coach for window covering specialists and other design professionals worldwide

It’s should remind you that your biggest challenge in this challenging economy isn’t just to get customers to buy.

It’s to get them to buy now.

You simply can’t afford to let prospects stand by, to think about it, to hold off for now, to shop around a bit. It’s dangerous to let them play the waiting game.

You can’t afford to let them use “This Economy” as an excuse not to buy now.

You can’t sell when they sit. When they snooze, you lose.

Their procrastination is your poison.

Maybe your competitors are willing to fall for the stall, settle for “someday,” and let prospects walk out of their showroom — and out of their lives.

You can’t. Not if you want to thrive, rather than just survive in 2011.

“Why you?” used to be the question foremost on a prospect’s mind.

Now there’s a second one: “Why now?”

Here’s where you have to create immediacy.

Here’s where you must convince them that this isn’t just a good time to invest in your design services and products, it’s the BEST time.

Procrastination is a kind of price objection — and the feel-felt-found strategy is one good way to overcome it.

Say: “I understand how you feel: the idea of buying a new kitchen now IS scary, because it’s expensive.”

“Other clients felt that, too. But they found that buying now helped them immediately reduce energy costs, lock in lower prices on materials and labor, and enhance the value — and eventual resale value — of their homes.”

Your best strategy now is to use the economic downturn to your advantage.

How? By explaining why it’s exactly why a prospect should buy from you now.

Say, someone tells you that this economy is why they can’t afford your design services now.

Your response?

“This economy is precisely why you should invest in our services now.”

“Financial gurus say your home is your most important asset, your ‘safest haven’ in times like these. Well, we can help you increase your home’s value and prepare it for resale.”

Other ways to use this turnabout technique:

This is exactly the time to invest in our design services because we can help you…

… install more energy-efficient window treatments in your lobbies.

… make more efficient use of space in your corporate offices, now that you’re downsizing.

… update your models, so that you can move the condos more quickly.

… modify your kitchen and bathrooms so that you can save on water bills.

… finish the basement, and add a bedroom that you can rent out.

…save money now, rather than pay higher prices in the future on things like furniture and fabrics.

Those design professionals most adept at addressing “this economy” will be the most successful this year.

Fred Berns is a business coach for interior design professionals and interior design industry partners nationwide.

Your business.

I’m offering 1-on-1, in-person coaching sessions Sept. 1-3 in Chicago, and Oct. 19-21 in New York to interior design professionals and design industry partners. I’ll be in both cities on other business.

So what’s in it for you?

A two hour, face-to-face discussion of your design business and career, your financial and other goals, your challenges — and/or any other topics you want to cover. All that, plus you’ll get a 30-day follow up period.

Do you have questions about the business of your interior design industry business? I have answers.

I’ve heard, and addressed a wide range of sales/marketing/pricing/ staffing/customer relations and other issues during my 25+ year career coaching interior design professionals and design industry partners worldwide.

Are you committed to bigger sales, better clients and greater profitability this Fall and beyond?

If so, then commit to this live coaching experience near Chicago or New York.

For details about this fully-guaranteed personal coaching opportunity, contact me at Fred@FredBerns.com, or 303-665-6688.

Fred Berns is a business coach for interior design professionals and design industry partners.

Your success in this tricky economy  will depend more on your “aim” than your fame.

Time was when your reputation, alone, could assure your future prosperity.

Times have changed.

Welcome to Summer, 2011 a period with more gifted, extensively educated, widely-acclaimed, multi-talented, highly qualified, award winning interior design professionals than ever before.

With that kind of competition, it will take more than your skills to meet your financial and other goals in coming months.

It will take Big Thinking.

Big Thinking, as in, pursuing higher end clients.  Bidding on bigger and better jobs.  Proposing larger scale deals.

Big Thinking, as in seeking more referrals. Reaching out to more prospects. Marketing yourself through social media, and in more high profile online and print outlets.

Big Thinking, as in networking with and speaking to more prestigious groups. Aligning yourself with more established allied professionals.

And, Big Thinking, as in setting higher fees.

That kind of big thinking will be your competitive advantage.

90% of design professionals — even those gifted, extensively educated, widely-acclaimed, multi-talented, highly qualified, award winning ones — think small. Outrageously so.

They’re so focused on day-to-day details that they don’t get the big picture. They aim way too low.

Reach higher, and think bigger this year, and you’ll reap far greater rewards.

Fred Berns, and interior design industry business coach, is the author of the Audio Success Series, on which this post is based.

For registration and other information, click here: http://www.fredberns.com/summer-survival/

Or, if you can’t tune in,  you can save $20 off the price of the audio download if you order it prior to  6 p.m. (Eastern).

To pre-order the audio program at the $59 early bird price, click here: http://bit.ly/summersurvival

Give us 90 minutes of your time — live, or via the download — and we’ll give you what you need to work less and earn more this summer.

You’ll learn how to:

• dramatically increase your summer sales in one hour a day

• get in front of at least two high caliber prospects each week this summer

• double your database over the summer months

…and much, much more.

The program is sponsored by Luxe Home LLC, a company specializing in servicing the unique merchandising, marketing and business services needs of  independent interior designers.

Who says your interior design business has to slumber in the Summer?

Summer, in fact, is the VERY BEST TIME to build that business.

Sign up for the tele-seminar, or the audio download, and we’ll show you how.

Fred Berns is an interior design industry speaker, trainer and coach.

One thing you can do is explore, rather than ignore the idea of working with them.

So, who are these people?

They’re the ones who don’t just watch home shows, they discuss them.

They don’t just take notes, they make sketches and lists.

They don’t just shop, they surf — the Net.

They’re the “Do-It-Yourselfers.”

How do you handle these HGTV-watching, Box Store-stomping, Web-wise homeowners who are so convinced they can do much of their own designing and decorating?

Well, you can ignore them.

Most design professionals do. They figure that do-it- yourselfers aren’t worth their time and effort.

And that’s fine.

Then again, you could reach out to them.

You could write articles for them, present seminars to them, consult with them and even work for them.

No way, you say.

Given your confidence and connections and credentials, why should you dally with the do-it-yourselfers?

Why stoop to that level when you already have enough high end clients who appreciate fine design in general — and your design services in particular?

Good point.

But consider a few things.

Consider that many of your colleagues throughout North America are getting full service design projects, setting and getting exorbitant fees and earning big money from those do-it-yourselfers.

Why?

Because many do-it-yourselfers don’t. They dip their toes into a project, find themselves in way over their heads, and call on and pay big bucks to a professional to save them from drowning

Consider that you can land big jobs from writing brief do-it-yourself articles and presenting small workshops.

Take the Midwestern designer who did nearly $1 million in design work for a participant in her Do-It-Yourself Remodeling seminar.

In this HGTV-era, there are more do-it-yourselfers out there than ever before.

It’s up to you to decide if that’s a blessing or a curse.

Fred Berns is the world’sleading business trainer and coach for interior design professionals and design industry partners.

Jennifer Aos asked for my advice, and now I’m asking for yours.

In response to my recent business blunders post, Jennifer sent me the note below.

She raises a issue I hear so often from so many design professionals: How do you master a move? How do you get your business back on track once you’re forced to relocate?

I — and she — would be interested in any and all of your ideas. Please send them to me at Fred@FredBerns.com

Everything I read here is so true!

What do you recommend for an interior designer who had to relocate to a new city (LA) and has lost her clientele base? 

 I have been aggressively seeking both regular employment and free-lance opportunities here now for 2 years to no avail.  Wages have regressed to what they were 20 years ago and I actually am getting resumes sent to me from all over the country!

I have tried every approach and strategy that there is. I have 20 years of design experience but no Bachelors Degree (only an ID certification) which makes it impossible to get into the rock-star firms like Gensler. I’m recently divorced and out of savings and options. 

 I may have an opportunity to work on a design project in Beverly Hills ($10 million mansion) but she is only willing to pay $20/hour because she has a design background and wholesale license herself. 

 The project is only 3 months in duration and was advertised as an ‘internship’.  For the client??  $20/hour does not even cover my fixed overhead expenses and I would have to go into debt to put gas in my car.

She has a long list of designers willing to work for this amount or less.  I am out of options and feel that I must do it in order to survive and get contacts in that area who can refer me.  We did get along great and her home has been published 17 times. 

Should I demand more per hour?  Negotiate a fixed fee instead?  Accept the $20/hour? 

Or go sell my soul to Ethan Allen for the benefits and financial stability?

Fred Berns provides sales and marketing training for interior design professionals and design industry partners worldwide.

Or, you’re a showroom manager who sells furniture that “connects people, technology and space.”

So what?

Bully for you, but what’s in it for me?

That’s the question that all prospects ask, all of the time.

And that’s the question that so many design professionals and industry partners forget to answer on their websites, in their social working profiles, in their brochures and elsewhere.

Your marketing words aren’t working if they force others to ask:

“And your point is…?”

Sorry, Charlie, but your prospects could care less that you have a “passion for design,” or that your company “specializes in an integrated approach to project delivery.”

What they care about is how you can save them money and time and headaches.

Or how your lighting systems can help them increase their productivity and sales.

Go ahead.

Talk all you want about your “innovative color schemes” or how you “offer a new vision of space and it’s enhancement.”

Then, ask yourself: do others get what that means?

Do you?

So What?” is one of the two “Make You, or Break You” questions for your business.

“Why?” is the other.

Address the “why” in your every call to action.

Say: Make an appointment, and we’ll give you ideas on how to increase the value of your home.

or, Check out our website, for an article on the ten most common mistakes doctors make in furnishing waiting rooms.

or, Buy our cabinets, because they carry the best guarantee in this area.

or, Hire us because we’re the only local firm with 27 years experience providing “eco-friendly” design solutions for vacation homes.

or, Send us a referral, and we’ll send you a check for $150 when they place their first order.

Fred Berns is the world’s leading sales and marketing trainer for interior design professionals and industry partners.

You won’t reach that next level in your design business if you’re working for people who are more trouble than they’re worth.

You won’t earn the income you want and deserve if you’re stuck with customers who bicker over every bill, and fight you over fees.

“How to Connect with More Affluent Clients” is the title of a new digital audio program I’ve created with Gail Doby, the Co-Founder of Design Success University.

The two hour program is a recording of the tele-seminar that attracted design professionals from around the world.

For more information, click here: http://fredberns.com/betterclients/

Think you don’t need higher caliber clients?

Then, think about this:

Can your current clients afford to pay what you need to earn to achieve your financial goals?

Or, are you looking for love in all the wrong places?

Invest in this audio program and learn how to:

•Attract affluent prospects, and convert them into clients

•Turn single sales into long term relationships, with multiple profitable projects

•Position yourself as the go-to design professional most qualified to serve the affluent market

•Set and get high caliber fees.

If more affluent clients are what you want, this digital audio program is what you need.

For more information, click here: http://fredberns.com/betterclients/

Whine all you want about the real estate market and other challenges, but your mistakes could be causing your misfortune.

See how you score on this list of the Ten Biggest Design Business Blunders, taken from the audio program entitled: “12 Reasons You Earn Less Than You Could…and Should.”

+/ Passing up Possibilities. Obsess over obstacles and you miss opportunities.

Help clients add value — and eventual resale value– to their homes and other properties. Give them design solutions that will reduce their energy bills.

Also, move in where competitors drop out.

+/ No niche. The most financially successful design professionals are the most specialized.

They build their brand and profits by reaching out to specific demographics (say, California’s luxury residential market) and offering appropriate services.

Sure they diversify, but only within their niche.

+/ Forgetting Your Fans. If you’re spending most of your time “prospecting,” you’re wasting it.

You’re seven times more likely to get business with a current client than a prospect. And, it costs five times as much to attract a new customer as it does to retain an existing one.

In uncertain times like these, your current clients need you more than ever. Serve them.

+/ Falling for the Stall. You can’t afford to let customers use “This Economy” as an excuse not to buy now. Their procrastination is your poison.

Create immediacy by explaining how the current economy is exactly why they should invest in your services now.

Tell them how acting now will assure quicker delivery and help them avoid price hikes, say, for furniture, fabrics, and shipping.

+/ Assinine Assumptions. Predicting what clients can’t afford is bad business. How do you know what’s in their bank accounts?

You do clients –and yourself– a disservice by not offering your best design services and/or product lines because you assume they can’t afford them.

Present your best, before discussing the rest.

+/Wimpy websites. It’s your most important marketing tool, but is your website securing or scaring away business?

It’s hurting rather than helping you if it doesn’t differentiate you, isn’t updated regularly and is too wordy and difficult to navigate.

+/ Flying Solo. Don’t go it alone. Align with allied professionals by trading referrals, exchanging client lists, and collaborating in advertising.

Hook up with vendors and suppliers, and seek their help with your website, seminars, and other promotional activities.

+/ Holding onto Hardship. Underachieving employees and unprofitable profit lines bring you down in times like these. Get rid of them.

Figure out what’s working for you — and free yourself from what isn’t.

+/ Giving in. When you succumb to price pressure and cut your fees, you diminish your value.

Your expertise is worth more, not less in challenging times. When customers question your price, question their priorities — other than the lowest price.

Remind them you can save them time, headaches and, yes, money.

+/ Giving up. What you face now isn’t a problem. It’s a test — of your will, persistence, and courage.

This is no time for pity parties. It’s a time to dig deep.
The design industry’s top dogs at some point all fell down. Then they stood up. And they pushed on. And they never, ever gave up.

Fred Berns is a sales and marketing coach for interior design professionals and design industry partners.

Follow the formula.

That was my message to the design professionals from around the world who participated in the “How To Connect with More Affluent Clients” tele-seminar that I presented recently with Gail Doby.

I broke the formula down to these five steps:

1/ Learn the Part.  Become the foremost expert on high end prospects in your area. 

Find out who and where they are, what media  they follow and what groups they belong to. Discover what their key challenges are when it comes to interior design.

2/ Look the Part. Your website should wow ‘em, your bio should knock their socks off, and your client testimonials should be terrific.

3/ Act the Part. Act as if you already serve the high end market. Says Jack Canfield. “Act as if…and you’ll start drawing to you”  the very clients you seek.

4/ Charge the Part. If you want high caliber clients, charge high caliber fees. Affluent people are used to paying top dollar for top quality service.

5/ Market to the Market. Write, speak, tweet, text, blog and do whatever else it takes to get your foot in their door.

The two hour program attracted design professionals from throughout the U.S. and Canada, and as far away as England and Panama.

Fred Berns coaches and writes marketing materials for interior design professionals around the world.

“How to Connect With More Affluent Clients” is the name of the two-hour tele-seminar scheduled for 11 a.m. Eastern (10 a.m. Central, 9 a.m. Mountain, 8 am Pacific) tomorrow, Feb. 1.

Joining me in presenting this powerful program is Gail Doby, the Co-Founder of Design Success University.

The investment, which includes an audio download, is $79 for the first 30 who sign up, and $99 for the others.

You won’t have to leave your home, office or showroom to learn ten steps to finding and working with a higher caliber clientele.

You need only to dial into this program to learn how to:

•Attract affluent prospects, and convert them into clients

•Turn single sales into long term relationships, with multiple profitable projects

•Position yourself as the go-to design professional most qualified to serve the affluent market

•Set and get high caliber fees.

If more affluent clients are what you want, this tele-seminar is what you need.

Remember, you’ll save $20 off the registration fee if you’re among the first 30 to sign up.

For more information and registration details, click here: http://fredberns.com/feb1teleseminar/

Fred Berns is a sales and marketing trainer for the interior design  industry.

Invest that time on Feb. 1, and you’ll learn how to find and serve higher caliber clients — with bigger budgets for better projects.

“How to Connect With More Affluent Clients” is the name of the two-hour tele-seminar scheduled for 11 a.m. Eastern (10 a.m. Central, 9 a.m. Mountain, 8 am Pacific) on Tues., Feb. 1.

Joining me in presenting this powerful program is Gail Doby, the Co-Founder of Design Success University.

The investment, which includes an audio download, is $79 for the first 30 who sign up, and $99 for the others.

You won’t have to leave your home, office or showroom to learn ten steps to finding and working with a higher caliber clientele.

You need only to dial into this program to learn how to:

•Attract affluent prospects, and convert them into clients

•Turn single sales into long term relationships, with multiple profitable projects

•Position yourself as the go-to design professional most qualified to serve the affluent market

•Set and get high caliber fees.

If more affluent clients are what you want, this tele-seminar is what you need.

Remember, you’ll save $20 off the registration fee if you’re among the first 30 to sign up.

For more information and registration details, click here: http://fredberns.com/feb1teleseminar/

Eagles, not turkeys.

Follow that client strategy, and you’ll fly high in the year ahead.

Seeking success in 2011?

Reach that by remembering this:

+ Work with good clients.

+ Don’t work with bad ones.

Make this the year that you connect with clients who value your services so much that they’ll pay any price for them.

And make this the year that you lose the losers, and fire those who take advantage of you, waste your time and bellyache over every bill.

Promoting yourself to higher caliber prospects makes way more sense than reaching out to tiny, troublesome ones.

Often, it takes no more effort to catch the kahunas than to mix with the minnows.

You’ll bond with the best if you act the part(in your service), look the part (in your marketing), and charge the part of a high caliber interior design professional.

Note the spotlight here is on clients, not customers.

If chasing after more customers is your idea of building your design business, then your way is a poor way.

More customers won’t help you substantially increase your profits.

More clients will.

There’s a difference, you know.

A customer buys a chair from you. A client hires you for a project.

A customer cares only about the lowest price. A client cares about the best solutions to her design problems.
With a customer, you close a deal. With a client, you open a relationship.

You may only have a “fling” with a customer. You go steady with a client.

(For more on this topic, check out the Feb. 1 tele-seminar: “How to Connect With More Affluent Clients.”

Fred Berns trains interior design professionals worldwide on how to get and serve high caliber clients.

You won’t reach that next level in your design business  if you’re working for people who are more trouble than they’re worth.

You won’t earn the income you want and deserve if you’re stuck with customers who bicker over every bill, and fight  you over fees.

“How to Connect with More Affluent Clients”  is the title of the tele-seminar I’m presenting on Feb. 1 with Gail Doby, the Co-Founder of Design Success University.

You’ll save $20 off the registration fee if you’re among the first 30 to sign up.

Think you don’t need higher caliber clients?

Then, think about this:

Can your current clients afford to pay what you need to earn to achieve your financial goals?

Or, are you looking for love in all the wrong places?

Tune into this telephone seminar, and you’ll learn the 10 steps you need to find and work with much better clients.

For more information and registration details: http://fredberns.com/feb1teleseminar/

Fred Berns is a sales and marketing coach for interior design professionals worldwide.

But I can guarantee that you’ll substantially increase your odds.

Wisdom has it that a journey of a million miles begins with a single step.

This journey, however, begins with seven…

#1: Sell Yourself!

It’s never been easier to buy elsewhere the design services and products that you sell. The one thing clients can’t get elsewhere is YOU.

Promote yourself as if your business and career depend on it, because they do. 

#2: Expand Your Brand. Create your brand around your “Only” because it defines what makes you  different. Promote your “only” brand on your website, blog, social networking sites and in your marketing materials whenever and however you can.

#3: Risk More Rejection. Make more contacts, and submit more offers, bids, proposals and solicitations than ever before. Only when you put yourself out there more can you succeed more.

#4/ Add “Wow!” to Your Website.  Include a knock-their-socks-off Home Page that identifies your “Only” brand, and gives action steps: buy this, sign up for that, call for an appointment, etc.

#5 Save the Best for First. Show prospects your best, before discussing the rest.

That’s the best way to educate them about available options, so they then can decide on their spending priorities. Prospects find a way to afford things they fall in love with.
 
#6: / Focus on the Future.  Turn single sales into long term contracts by offering “next steps.”

Discuss “Phase II” before you start Phase I.  Ask about the international branch offices as you begin redesigning the corporate headquarters. Up-sell and cross-sell, and talk about furniture as you specify the flooring.

#7:  Persist.
Quitters never win, and winners never quit.

Fred Berns is an international business coach for interior design professionals and design industry partners.

Times like these, for example.

It’s when we have the most time on our hands that we often make choices that profoundly affect our future.

This certainly qualifies as one of those slower times, thanks to the holiday season and the uncertain economy.

As a result, you have been given a gift — the gift of time.

Use that gift wisely.  Analyze your business and career, and figure out what worked and what didn’t during this past year.

Look back, and determine which of your design services and products, and what types of clients have been most profitable for you.

Look ahead, and develop a sales and marketing plan for 2011.

I’ve said it before, and I’ll say it again: our industry will never be the same once the economy bounces back.

Competition will intensify, and clients will be more demanding.

Those design firms that thrive as well as merely survive in the future will have to excel at sales and marketing.

When it comes to the business of design,  “good enough” will no longer be good enough.

So where does that leave you? Are you prepared for the challenges ahead — or is it time to consider other alternatives, and careers?

Some weighty questions there; the kind that you’ll need time to answer.

I recall confronting some wrenching questions of my own nearly 10 years ago,  in the aftermath of 9/11.

At the time, I was speaking and coaching in a wide variety of industries, of which interior design was one.

Within a few days after the attacks, I lost 13 speaking engagements and coaching contracts.  Suddenly, I had no business.

All I had was time.

I used that time to do some serious soul searching.  I sought answers to the question: what’s worked best for me, and which industry has been best to and for me?

The answer came to me late one afternoon: the interior design industry.

I realized that my best, most loyal and most lucrative clients were interior design professionals.

In that slowest of times, I made my biggest of decisions: to offer my coaching and speaking services exclusively in the interior design industry.

Fred Berns is a trainer, coach and speaker in the interior design industry.

Where you are, and where you want to go in your design business and career are among the topics we can discuss in a year-end telephone Coach Call.

How to land bigger projects from better clients, create a 2011 marketing plan, get higher fees, update your website, or achieve other goals are other points we can cover.

The investment for this 90 minute telephone session is $147 if you register by Tuesday, Nov. 30, or $297 if you sign up thereafter.

Once you register, you can schedule your session for any time prior to Dec. 31.

The investment includes a money-back guarantee, and a 14 day follow up period.

Here’s what others say about the Coach Call program:

Arlene Ladegaard of Overland Park, KS.: “This was the best investment I’ve ever made in my design business.”

Sandra von Kampen, Rockville, MD: “You gave me the confidence to charge significantly higher fees.”

Cara Flemming, Seattle, WA.: “My business has increased steadily since I hired you as a coach.”

To register, simply contact me at Fred@FredBerns.com, or 303-665-6688.

Fred Berns is an interior design industry business coach.