So, you’re an interior designer who wants to hook up with builders. Good idea. Problem is, so does every other designer within a 500 mile radius. What to do? Well, you can do what those others do. You can hang out at local HBA meetings, and pass out business cards. Or, you can get a li
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Think of early-January as "Show and Tell" Time. It's a time to connect with those you seek to influence, show them what you got, and tell them what to do: check out this website, download that service list, call for a consultation, etc. It's a time to check in and check out.
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Peggy Morgans used to have a boring website bio. Very boring... It formerly opened this way: "Peggy Morgans is the owner of Parkway Window Works. She has a B.S. in Chemical Engineering from Purdue University and an MBA from Carnegie Mellon
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If you change your business model, adopt a “Brand Do” as well as “Can Do” attitude. Has there ever been a time when so many interior design professionals are reinventing themselves? Not that I can remember. The uncertain economy and the co
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Some of the best marketing you can do costs the least. Some of the most powerful promotion costs you nothing at all. How to do million dollar marketing on a shoestring budget is the theme of one of my seminars on Sept. 8 at the conference in Louisville, KY. of the Window Coverings Assn. of Am
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Do you want your promotional bio, social media profiles, website wording, and articles and blogposts to attract much more business? I bet you do. Do you want to invest the time, energy and headaches in writing and rewriting and revising them yourself? I bet you don’t. That’s why I’
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There were dozens of vendors when I arrived Saturday at the local farmers' market, but only one was doing good business. In fact, he was doing all the business. He was the only farmer offering the special fill-a-bag-for-$10 sale. Customers could buy
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Do people think they need you now? Or do they think of your interior design services as a “frill” in these uncertain economic times? Now, more than ever, you need to be a necessity. How to make yourself a priority in these challenging times is a major focus of the Platinum Package, a coll
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Thursday's stock market meltdown should serve as a wakeup call for interior design professionals. It's should remind you that your biggest challenge in this challenging economy isn't just to get customers to buy. It's to get them to buy now. You simply can't afford to let prospects stand
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If you're based near Chicago or New York, I want to talk business. Your business. I'm offering 1-on-1, in-person coaching sessions Sept. 1-3 in Chicago, and Oct. 19-21 in New York to interior design professionals and design industry partners. I'll be in both cities on other business. So wha
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