Nothing can differentiate you, spell out your specialness, help you stand out and justify your fees…

…like your YOU-nique Selling Proposition.

Give me one hour on the phone, and I’ll help you discover yours.

Register for the Personal Branding Brainstorm, and I’ll help you identify your brand, create your killer commercial and develop your “phrase that pays.”

And you’ll get spot-on ideas on how to promote your YOU-SP.

If your key prospects don’t automatically think of you when they need design services, they don’t “get” what sets you apart.

But they will once you share your YOU-nique Selling Proposition.

I’ll help you find your “Only” (“I’m the only local designer who…”), and use it to add magic to your message.

I’ll help you position yourself as a YOU-niquely qualified, one-of-a-kind design professional.

The investment for the Personal Branding Brainstorm is $169 for the first 9 who contact me at Fred@FredBerns.com, or 303-589-3013.

It’s $349 for those who register after that.

Fred Berns is a personal branding coach for interior design professionals and design industry partners.

If they don’t get it, you don’t get it.

If prospects don’t “get” how special you are, you don’t get their business.

Face it.

It’s never been easier to get elsewhere the interior design services and products you sell.

That’s frustrating, perhaps, but it’s fact.

But there’s one thing they can’t get elsewhere.

You.

Do you tell them that?

Do you remind them that, if they shop around, they’ll miss the benefits of exactly what you offer?

They won’t get your…

+ qualifications
+ experience
+ expertise
+ education
+ insights
+ skills
+ know-how
+ team (contractors, etc.)
+ vendors and suppliers
+ other resources
+ specialties
+ product knowledge
+ industry knowledge
+ commitment to customer service
+ availability
+ flexibility
+ guarantees
+ passion

  The Self Promotion Textbook

What makes you different?

How well you answer that question determines how prosperous you become.

How to identify your uniqueness – and then promote it with passion and purpose – is the focus of a book entitled Confessions of Shameless Self Promoters.

I’m one of 68 contributors to this remarkable anthology on the power of personal promotion.

This is the textbook on how to promote yourself with pizzazz.

The book contains dozens of low cost, no cost ways to stand up, stand out and set yourself apart.

It includes strategies, secrets and shortcuts from the nation’s leading self-marketing gurus on how to make the most important sale you’ll ever make: the Personal Sale.

Add this book to your library, and you’ll gain “how to’s” and insights on personal branding, networking, “niche- ing,” free publicity, online marketing campaigns, getting referrals and testimonials,and much more.

And you’ll learn outrageously simple ways to communicate with confidence, establish your expertise and create credibility.

It doesn’t matter how good you are if the right people don’t know.

You’re too good to be your own best-kept secret.

Stop being ashamed, and start being shameless about promoting yourself!

To order Confessions of Shameless Self Promoters, click here.

Two True
If a prospect doesn’t understand your specialness, you lose in two ways:

1/ You don’t get their business.

2/ A competitor does.

Fred Berns is a marketing coach and copywriter for the interior design industry.

The call is free, and it is this evening at 6 pm Eastern. Click here to sign up now at http://www.designsuccessu.com/aff.php?p=fber&w=pcsms

There are only 250 spots available, so don’t miss this call.

Quick question – Do you know DSU’s #1 secret behind getting others to promote them and why you want to do it, too?

Answer – It all starts with giving something of value to the other person. It engages the Law of Reciprocity.

Have you ever wondered how to get a steady stream of the very best interior design clients?

You need to have other people selling for you…for free! That’s why DSU calls this teleseminar Stealth Marketing Secrets.

If you want to get more business this year, don’t delay. These are phenomenal strategies you can use to get your business rolling smoothly…and the call is free.
http://www.designsuccessu.com/aff.php?p=fber&w=pcsms

And be prepared to take lots of notes. You’ll be amazed what you learn.

First and foremost, you’re not selling fabrics and furniture.

You’re selling yourself.

That will be  my message when I address the Canadian Decorators’ Association (CDECA) at 3 -4:30 p.m. on Nov. 7 at the International Center in Mississauga, ON.  (Details: http://www.cdeca.com/)

“Sell Yourself! How to Get Them to Buy from YOU” is the name of the presentation for CDECA, Canada’s leading organization for professional decorators.

Personal promotion is particularly important at this time when the economy is tight and competition intense.

Twelve self promotion success principles for decorating and design professionals to consider:

1/ You’re in Sales. The most important sale you’ll ever make is the Personal one.

2/ You’re Self-Employed. You’re the CEO of your own personal corporation.

3/ Your Work Doesn’t Sell Itself. Success takes more than pretty pictures.

4/ Create a Killer Commercial. Spell out your specialness in 30 seconds or less.

5/ Sell “Now!” as well as “Wow!” Explain why this is the very best time to hire you — or invest in your design services.

6/ Spread the Good Word. It doesn’t matter how good you are if only you know.

7/ There’s Stength in Numbers. Add  mentors, coaches, financial advisers and others to your Personal Team.

8/ Think BIG. It’s as easy to catch the cahunas (the super client) as it is to mix with the minnows.

9/ Don’t Try to be “Busy.” “Financially independent” makes more sense. Make the most valuable and productive use of your time.

10/ Consider the “Questions from Hell.” Prepare answers–ahead of time–for the questions you least want to hear.

11/ Ask! You probably won’t get what you don’t ask for: the sale, higher fees, referrals, etc.

12/ Don’t Quit. Quitters never win. Winners never quit. The most successful decorating and design professionals are the most persistent.

(Excerpted from the book: Sell Yourself!)

Fred Berns is an interior design industry sales and marketing coach and copywriter.

What are they doing — and not doing — to make 2011 their best year ever?

They run their design businesses in many different ways, but they have one thing in common:

They’re all following seven simple sales and marketing strategies — none of which requires much time or money.

I’ll reveal those seven strategies at my presentation Tuesday night to ASID’s New Jersey chapter.

“Supersize Your Success! 7 Steps to Peak Profits in Challenging Times” is the title of the program, which is scheduled for 7-9 p.m. on Tuesday. Oct. 18 at the Sub-Zero and Wolf East showroom, at 25 Riverside Dr. in Pine Brook, NJ.

If you’re in the area, I invite you to attend this program, which has been a big hit at design industry events throughout North America. Give me two hours of your time, and I’ll give you seven simple steps to finish the year with a flourish.

For more information and registration details, contact Rona Spiegel at 201-568-1769.

Fred Berns is an interior design industry sales and marketing speaker and trainer.

How can you finish this year with a flourish?

How can you dramatically increase your sales, income and profits in 2012?

Key questions, and I’ll provide practical and powerful answers to them at my presentation next Tuesday, Oct. 18 to ASID’s New Jersey chapter.

“Supersize Your Success! 7 Steps to Peak Profits in Challenging Times” is the title of the program, which is scheduled for 7-9 p.m. on Tuesday at the Sub-Zero and Wolf East showroom, at 25 Riverside Dr. in Pine Brook, NJ.

The presentation will focus on simple sales and marketing strategies design professionals can use immediately to get bigger projects from better clients.

Attendees will walk way with “how to’s” and insights on benefiting from the current economy, getting clients to buy NOW, overcoming price objections, doing million dollar marketing on a shoestring budget, social networking, differentiating themselves…and much more.

The program, which is offered as part of ASID’s Distinguished Speakers Series, has been a smash hit at design industry events nationwide.

For more information and registration details, contact Rona Spiegel at 201-568-1769.

Fred Berns is an interior design industry sales and marketing speaker and trainer.

Peggy Morgans used to have a boring website bio.

Very boring…

It formerly opened this way: “Peggy Morgans is the owner of Parkway Window Works. She has a B.S. in Chemical Engineering from Purdue University and an MBA from Carnegie Mellon University.”

But check out the new, more dynamic version I created for her.

Here’s how the opening paragraph reads now:

“Peggy Morgans is the only award-winning workroom professional in upstate New York who offers interior designers a complete line of services and educational resources to help them increase profits and save time.”

“I love the new bio,” Peggy told me. “I wish I had you do this months ago.”

The bio is a design professional’s most critical marketing tool.

It differentiates and brands you,  and does the bragging for you online so you don’t have to do it in person.

Peggy Morgans’ new bio will help her get bigger projects from better clients.

Why? Because it attaches value to what she does, spells out her “Only’s,” and explains how and who she helps.

Does your promotional bio do all that?

Or, does it undersell you and dis-qualify, rather than qualify you from the kind of clients and projects you want and need.

I have time this Fall to work with three design professionals on their bios. Interested? Contact me at Fred@FredBerns.com.

Fred Berns is a marketing coach and copywriter for interior design professionals and design industry partners worldwide.

Want to finish 2011 with a flourish?

Consider these ideas, from my Big Splash, Little Cash Marketing Materials Manual, on how to generate short term income:

+ Position yourself as a design professional who helps high end homeowners in your area enhance the value of their homes in these challenging economic times

+ Launch a “Buy the Hour” interior consultation program, targeted toward those homeowners.

+ Use those consultations to “upsell” your way to additional work, by asking questions about, kitchen and bath remodeling, furniture upgrades, etc.

Charge 2-3 times your normal hourly rate for the program – and require a 2-3 hour minimum

+ Promote the service through news releases in publications (especially smaller, more targeted ones) that circulate high end area communities

+ Contact editors at those publications about the idea of submitting a timely article or column, on a topic like: how to do a million dollar home makeover on a shoestring budget in challenging economic times.

+ Smile and Dial – call and check in with past clients, prospects and everyone else you seek to influence – and inform them of your new interior consultation service, and ask for referrals.

+ Reach out to area builders, developers and realtors, and offer to advise and assist them in these challenging times.

That strategy has worked for others. One Washington, D.C; designer approached a leading developer with suggestions on how he could upgrade his condo models. Now, she has been offered a contract to design all of the developer’s models throughout the metropolitan area.

+ Take your 5-6 best clients out to lunch, collectively or individually, and ask their recommendations on how you can expand your business.

+ Offer to make holiday house calls at the homes of some of your best clients. Let them know you’re to answer any questions they may have, and/or discuss upgrades, updates and ways they can save on energy bills, in part by installing more effective window treatments.

+ Seek help (and referrals) from your key vendors and suppliers

+ Write and post on your website  a timely “defining” article on how to increase the value of your home, how to make the most of your home office or home theaters, how to make your new home more “green,” etc.

+ Offer more payment options, such as pre-payment discounts, whole house discounts, etc.

+ Contact “green” manufacturers and retailers in your area about the idea of offering seminars in their behalf, and writing an article on their website.

Fred Berns is an interior design industry business coach, copywriter and speaker.

Getting new business is not the primary goal of Facebook’s 50 million users.

But many interior design professionals are creating a “buzz” — and new customers — by adding Facebook to their marketing mix.

How are they doing it?

By directing traffic to their website. And by adding pizzazz to their profiles. And by joining and creating groups. And by contacting and conversing with promising prospects.

Want your to business to flourish on Facebook? Some suggestions:

+ Add a separate business profile. Mixing company and personal news doesn’t cut it. Think a mover and shaker cares about those photos of you and your niece at the zoo?

+ Use the “About Me” section to describe your services, clients, etc. When I create profiles for design professionals, I push their awards, specialties and personal brands.

+ Invite competitors to join you. Why create a group like “Memphis Window Covering Professionals?”  You’ll get lots of traffic. As the group administrator, you can position yourself near the top and include a discreet link to your site.

+ Share the good word. Be subtle with company news. Most of your feeds will show up on your friends’ personal pages.

+ Be Brief. Keep feeds short and simple: “Finished the latest kitchen remodel;” “Added a new fabric line,” etc.

Fred Berns is a marketing coach and copywriter for interior design professionals worldwide.

It doesn’t take rocket science to attract bigger projects from better clients, and get higher profits in this challenging economy.

It takes seven simple strategies.

That’s the message I’ll share during one of my presentations in Louisville, KY. on  Sept. 8 at Inspire 2011, the national conference of the Window Coverings Assn. of America.

“Supersize Your Success: 7 Steps to Peak Profits in Challenging Times” is one of two programs I’ll present at the Inspire 2011 event. Program #2 is entitled:“Market Smart: Make a Big Splash with Little Cash.”

The CEU-accredited “Supersize” program in a nutshell:

+ Sell Yourself! Your most important sale in times like this is the Personal one.

+ Fail More. Only when you put yourself out there more, can you SUCCEED more.

+ Build Buzz on your Website. The more timely, relevant, and interactive it is, the more business you’ll get.

+ Sell “Now” as well as “Wow!” Tell why now is the very best time to invest in your design services and products.

+ Top-down Selling. Save your best for first.

+  Serve “Appetizers.” Attract wary prospects with introductory programs that can lead to major — and multiple — projects.

+ Don’t Quit. The most successful design professionals are the most persistent.

For Inspire 2011 information, visit: www.WCAA.org.

Fred Berns is a business coach for window covering specialists and other design professionals worldwide

There were dozens of vendors when I arrived Saturday at the local farmers’ market, but only one was doing good business.

In fact, he was doing all the business.

He was the only farmer offering the special fill-a-bag-for-$10 sale. Customers could buy for $10 all the cantaloupe, peaches, strawberries, corn and other produce they could stuff into the plastic bags he distributed during the final half hour.

And customers were lined up three-deep for the opportunity to feed the farmer their $10 bills, and start stuffing.

The victorious vendor did more than just promote his bargain bag sale.

He said “yes” when others might say “no.” He welcomed, and charged the same price to  the customer who showed  up with a cloth bag twice the size of a plastic bag.

Why? Because he knew she would return in the future, and perhaps bring friends with her.

Meanwhile, all the other vendors could only watch and wish, and start packing up their unsold and perishable produce.

There’s a lesson to be learned from the fortunate fruit farmer: simple and smart sales succeed.

Is there a special offer that would motivate prospects to work with you in these final weeks of summer?

What’s your equivalent  of a fill-a-bag sale?

How about a package deal on window treatments or fabrics? Or a remodeling sale in which offer bargain basement prices for rooms other than the kitchen? Or free shipping and/or installation?

Take it from the farmer: a good sales gets people talking…and buying.

Fred Berns is an interior design industry marketing and sales coach.

Or do they think of your interior design services as a “frill” in these uncertain economic times?

Now, more than ever, you need to be a necessity.

How to make yourself a priority in these challenging times is a major focus of the Platinum Package, a collection of books, manuals, audio programs and other materials on sale through Fri., Sept 15.

Now you can get the “hard copy” version of the Platinum Package for  less than half the regular price, and less than half the price of the digital downloads. And you get FREE SHIPPING. Order by Labor Day (Sept. 5) and receive two free bonuses.

Details: http://www.interiordesignbusiness.net/platinum/

Fred Berns is a business coach for interior design professionals and design industry partners.

It’s should remind you that your biggest challenge in this challenging economy isn’t just to get customers to buy.

It’s to get them to buy now.

You simply can’t afford to let prospects stand by, to think about it, to hold off for now, to shop around a bit. It’s dangerous to let them play the waiting game.

You can’t afford to let them use “This Economy” as an excuse not to buy now.

You can’t sell when they sit. When they snooze, you lose.

Their procrastination is your poison.

Maybe your competitors are willing to fall for the stall, settle for “someday,” and let prospects walk out of their showroom — and out of their lives.

You can’t. Not if you want to thrive, rather than just survive in 2011.

“Why you?” used to be the question foremost on a prospect’s mind.

Now there’s a second one: “Why now?”

Here’s where you have to create immediacy.

Here’s where you must convince them that this isn’t just a good time to invest in your design services and products, it’s the BEST time.

Procrastination is a kind of price objection — and the feel-felt-found strategy is one good way to overcome it.

Say: “I understand how you feel: the idea of buying a new kitchen now IS scary, because it’s expensive.”

“Other clients felt that, too. But they found that buying now helped them immediately reduce energy costs, lock in lower prices on materials and labor, and enhance the value — and eventual resale value — of their homes.”

Your best strategy now is to use the economic downturn to your advantage.

How? By explaining why it’s exactly why a prospect should buy from you now.

Say, someone tells you that this economy is why they can’t afford your design services now.

Your response?

“This economy is precisely why you should invest in our services now.”

“Financial gurus say your home is your most important asset, your ‘safest haven’ in times like these. Well, we can help you increase your home’s value and prepare it for resale.”

Other ways to use this turnabout technique:

This is exactly the time to invest in our design services because we can help you…

… install more energy-efficient window treatments in your lobbies.

… make more efficient use of space in your corporate offices, now that you’re downsizing.

… update your models, so that you can move the condos more quickly.

… modify your kitchen and bathrooms so that you can save on water bills.

… finish the basement, and add a bedroom that you can rent out.

…save money now, rather than pay higher prices in the future on things like furniture and fabrics.

Those design professionals most adept at addressing “this economy” will be the most successful this year.

Fred Berns is a business coach for interior design professionals and interior design industry partners nationwide.

Your business.

I’m offering 1-on-1, in-person coaching sessions Sept. 1-3 in Chicago, and Oct. 19-21 in New York to interior design professionals and design industry partners. I’ll be in both cities on other business.

So what’s in it for you?

A two hour, face-to-face discussion of your design business and career, your financial and other goals, your challenges — and/or any other topics you want to cover. All that, plus you’ll get a 30-day follow up period.

Do you have questions about the business of your interior design industry business? I have answers.

I’ve heard, and addressed a wide range of sales/marketing/pricing/ staffing/customer relations and other issues during my 25+ year career coaching interior design professionals and design industry partners worldwide.

Are you committed to bigger sales, better clients and greater profitability this Fall and beyond?

If so, then commit to this live coaching experience near Chicago or New York.

For details about this fully-guaranteed personal coaching opportunity, contact me at Fred@FredBerns.com, or 303-665-6688.

Fred Berns is a business coach for interior design professionals and design industry partners.

When high end customers aren’t coming to you, go to them.

That’s the strategy that worked for some luxury car dealers, according to Jack Canfield.

The question: how can it work for design professionals?

Canfield, the co-creator of the Chicken Soup for the Soul series, relates how some Lexus dealers adopted the proactive approach during the last recession.

Faced with slumping showroom traffic, they began showing up with the newest models at events and locations frequented by potential Lexus buyers.

The dealers visited area country clubs, marinas, parties in exclusive neighborhoods and other locales frequented by movers and shakers. The dealers invited those they met to test drive the models parked outside — and many did.

The result, according to Canfield: their Lexus sales shot up 65 per cent.

If it worked for them, could it work for you? What kind of “Lexus” could you introduce at a high end networking event that would convince prospects to buy from you?

I don’t have an easy answer here, but I can say this: it would take something more — much more — than photos, or fabric samples or carpet swatches.

Suggestions, anyone?

Fred Berns teaches sales and marketing strategies to interior design professionals around the world.

How are you doing so far this year? Is your business up? Are you getting calls? Are you being proactive?

I read a great book in June that said that your revenue and profits are a lagging indicator of the quality and quantity of your relationships. Boom! That one statement was worth reading the entire book.

Every relationship is important, yet some are more important than others. Your relationship with your current and past clients is the fastest way you can get more business. What are you doing to nurture those relationships? Are you keeping in touch frequently and more than just for job reasons?

What about past clients? Do you have a nurturing program to keep them informed? Do you have a monthly newsletter that you send either physically or digitally?

What about your referral partners? Are you constantly seeking to build relationships with the top advisors who serve prospects you prefer to work with?

Here are seven tips to transform your results:

1. Institute a 12-touch program for every single client and past client. Plan this in advance and have an intern, virtual assistant or junior designer manage the process.

2. Buy lots of cards – thank you, sympathy, congratulations, birthday, anniversary, new house, etc. Have note cards printed with your branding and carry them in your car with stamps and a pen. Literally write a thank you note after you meet someone new.

You can also use a company called Moo to print postcards and send those to your new acquaintances. Add their name to your database immediately (delegate), and follow up frequently with offers of connections for them.

3. Ask your current clients about other projects they’ve considered and make an offer for a new service.(50% is the typical close rate)

4. Contact your past clients to “check in” and see how they are doing. Let them know you’re doing a short survey to improve your services, and would like their feedback. Ask for a testimonial if you haven’t gotten one from them in the past, and of course, ask for referrals if they are happy and not interested in a new project. It’s a perfect time to remind them that they can get projects done by the holidays if you start now. Give them an incentive to do so. (33% is typical close rate)

5. Have a “Client Appreciation” party and have them invite a friend they think might be interested in your services. Create a memorable event, and even invite a local celebrity. It can be less expensive than you think.

6. Make a list of the most connected and influential advisors in your city, and reach out to them to meet. Ask them if you could get their advice about how they grew their businesses so successfully. Keep the interview short.

Find out what their biggest challenge is in their business and ask how you would know someone who would be an ideal client for them. Always send a thank you note. Maintain your contacts frequently.

7. High visibility creates implied credibility. Get published frequently in magazines and newspapers, get interviewed on TV or radio, send out press releases online and offline, get involved in one major charity that you are interested in, and speak locally and nationally. You can even write an eBook that you can publish on Amazon.

For information on the audio program by Fred Berns and Gail Doby entitled: Summer Survival Strategies: 10 Ways to Boost Your Business by September, click here: http://www.fredberns.com/summer-survival/

Click here for your complimentary copy of the Interior Design Fee and Salary Survey eBook. ($79 Value) You’ll also receive our complimentary weekly newsletter, New IDEAS.

Fred Berns is a business success coach for interior design professionals  and design industry partners worldwide.

Many of the designers, window fashion professionals, kitchen and bath specialists and others I know, in fact, make poor use of their time.

They work hard, but they don’t work smart.

That’s why they’re more “busy” than they are profitable.

Which is why I thought of design professionals when I read a book recently titled Getting Things Done by David Allen.

Allen suggests you put all tasks into one of three categories:

1/ Do It: take action yourself if the task can be done in 2:00 or less

2/ Delegate it: assign a task requiring more than 2:00 to someone else, if they can do it better.

3/ Defer it: this applies to a task for which you’re the right person, but which will take more than 2:00 of your time.

Speaking of design pros — and time — they’d be better off focusing more on current rather than prospective clients.

I’ve cited these numbers before: the long term value of each client is more than 100 times the value of a single transaction. And it costs five times more to attract a new customer than to retain an existing one.

When interior designers think of time, they should think of “Now.”

And they should remember that yesterday is a canceled check, tomorrow is a promisory note, but today is a blank check.

How to master your time and maximize your profits is the theme of our audio program, Work Less, Earn More.

Fred Berns is a speaker, trainer and coach in the interior design industry.

Your success in this tricky economy  will depend more on your “aim” than your fame.

Time was when your reputation, alone, could assure your future prosperity.

Times have changed.

Welcome to Summer, 2011 a period with more gifted, extensively educated, widely-acclaimed, multi-talented, highly qualified, award winning interior design professionals than ever before.

With that kind of competition, it will take more than your skills to meet your financial and other goals in coming months.

It will take Big Thinking.

Big Thinking, as in, pursuing higher end clients.  Bidding on bigger and better jobs.  Proposing larger scale deals.

Big Thinking, as in seeking more referrals. Reaching out to more prospects. Marketing yourself through social media, and in more high profile online and print outlets.

Big Thinking, as in networking with and speaking to more prestigious groups. Aligning yourself with more established allied professionals.

And, Big Thinking, as in setting higher fees.

That kind of big thinking will be your competitive advantage.

90% of design professionals — even those gifted, extensively educated, widely-acclaimed, multi-talented, highly qualified, award winning ones — think small. Outrageously so.

They’re so focused on day-to-day details that they don’t get the big picture. They aim way too low.

Reach higher, and think bigger this year, and you’ll reap far greater rewards.

Fred Berns, and interior design industry business coach, is the author of the Audio Success Series, on which this post is based.

Wednesday is your last chance to save BIG on a coaching session designed to help you work less and earn more this summer.

Register by this Wednesday, and you’ll pay only $249 for the 90 minute telephone coaching session, and the one-week follow up. After Wednesday, the investment for the Summer Coach Call will be $299.

Once you register, you can schedule the Coach Call for any time this Summer.

How to substantially increase your profits before Labor Day — and spend less time doing it — is the focus of this coaching program.

You’ll learn no cost, no sweat ways to build your business over the summer months.

And I’ll show how you how to substantially increase sales in one hour a day.

You’ll walk away with what you need to know to connect with lots more promising prospects.

You’ll also find out how to double your database while you sleep.

And we can use this 1-on-1 session to review your design business goals and challenges.

The investment is $249 if you register by Wed., June 22, or $299 thereafter.

Once you register, you can schedule the Coach Call for any time this Summer.

Register now by contacting me at 303-589-3013, or Fred@FredBerns.com.

Fred Berns provides business success coaching for leading interior design professionals and design industry partners worldwide.

You can’t get the business unless you ask for it.

And you’re unlikely to get other benefits without asking for them.

Referrals, for example.  And the OK to do Phase II.

And coverage in leading design publication. And deeper vendor discounts.

You won’t get everything you ask for. But, you may get not get anything that you don’t ask for.

There’s no guarantee that you’ll receive positive responses. But you miss 100 per cent of the shots you never take.

Are you taking enough shots?

Not if your interior design business isn’t where it should be. Or could be.

Better outcomes may be only a question away.

Ask for:
+ the appointment

+ the sale

+ the contract

+ higher fees

+ payment up front

+ referrals

+ letters of introduction

+ testimonials

+ Phase II of the project

+ financial support

+ better terms

+ better rates

+ other discounts

+ media coverage

+ speaking opportunities

+ the job

+ the promotion

+ the raise

XXXXX

Let’s talk about you, and let’s talk about summer.

Let’s discuss how you can work less and earn more between now and Labor Day.

Give me 90 minutes of your time on the phone for a Summer Coach Call, and I’ll give you no cost, no sweat ways to build your business over the summer months.

And I’ll show how you how to substantially increase sales in one hour a day.

You’ll walk away with what you need to know to connect with lots more promising prospects.

You’ll also find out how to double your database while you sleep.

And we can use this 1-on-1 session to review your design business goals and challenges.

Included in your moneyback guaranteed investment is a one week follow up period.

The investment is $249 if you register by Wed., June 22, or $299 thereafter.

Once you register, you can schedule the Coach Call for any time this Summer.

Register now by contacting me at 303-589-3013, or Fred@FredBerns.com.

XXXXX

That empty seat in First Class sure looked inviting.

The flight from Dubai, U.A.E. back to Washington, D.C. was going to be long: 15 hours, or so.

And I was plenty tired.

I had spent the week presenting seminars and serving as the emcee in Dubai at the conference of the International Federation of Interior Architects and Designers.

“Can I sit in that seat?” I asked the flight attendant as I boarded the plane.

“No, she replied. “You have an economy ticket.

“But the seat’s empty.”

“Why should I give you a free upgrade instead of anyone else?”

“Because I’m the only one who asked.”

“Hmmmm,”  she said. “You have a point there.”

And, within minutes, I had a First Class seat there. At no extra charge.

Ask the right question, and you get the right answer.

Fred Berns provides business success coaching for leading interior design professionals and design industry partners worldwide.