So, you’re an interior designer who wants to hook up with builders. Good idea. Problem is, so does every other designer within a 500 mile radius. What to do? Well, you can do what those others do. You can hang out at local HBA meetings, and pass out business cards. Or, you can get a li
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Nothing can differentiate you, spell out your specialness, help you stand out and justify your fees… …like your YOU-nique Selling Proposition. Give me one hour on the phone, and I’ll help you discover yours. Register for the Personal Branding Brainstorm, and I
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I can’t hear you. I think you’re talking about your magnificent design services, but I’m not getting the message. Sorry about that. Maybe my problem is that I’m overwhelmed. I’m living at a time when 294 billion emails, 250 million tweets, and one billion Facebook notes, phot
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Your most important personal selling tool is your promotional bio. It's your online and print profile which spells out your specialness, and identifies who and how you help as an interior design professional. You should make your bio available to everyone -- everyone -- you seek to influence i
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Happy 2012! People set -- and soon forget -- all sorts of goals this time of year. Here's a goal to set -- and get: Develop a million dollar message. Craft a killer commercial. Create an "elevator speech" that differentiates and dazzles. Come up with a reply that resonates to the questio
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If they don't get it, you don't get it. If prospects don't "get" how special you are, you don't get their business. Face it. It's never been easier to get elsewhere the interior design services and products you sell. That's frustrating, perhaps, but it's fact. But there'
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Our friends at Design Success University really want you to attend their ground-breaking Stealth Marketing Secrets call Today, November 15, 2011 so they can share their secrets to getting other people to promote so you can get business easily. The call is free, and it is this evening at 6 pm East
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We'll have to wait until Spring for the Academy Awards, so let’s turn our attention in the meantime to an event that is no less noteworthy. Ladies and Gentlemen, welcome to the first annual Interior Design Meaningless Marketing Awards. Here we recognize the design industry marketing words, p
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First and foremost, you're not selling fabrics and furniture. You're selling yourself. That will be my message when I address the Canadian Decorators' Association (CDECA) at 3 -4:30 p.m. on Nov. 7 at the International Center in Mississauga, ON. (Details: http://www.
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Their web sites are hindering rather than helping many design professionals. That's my conclusion after reviewing hundreds of sites of designers, window fashion professionals, kitchen and bath specialists, architects, industry partners and others throughout North America. Most of the sites
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