Every year at this time I run this message to remind interior design professionals around the world to appreciate themselves.

The message is especially important now, as we close out a year that was so challenging for so many.

Give yourself something over the holidays that doesn’t cost anything, come in a box, or sit under a tree.

Credit.

Credit yourself for changing people’s living space. And changing their work space. And changing their lives.

Credit yourself for saving them time, money and headaches.

Credit yourself for providing ideas and insights and inspiration to those who are clueless about interiors.

And credit yourself for turning houses into homes, and offices into creative working environments.

As you think about gifts this holiday season, appreciate your own.

You have more than talent for design. You have the gifts of artistry, creativity, style, vision, and resourcefulness.

You have the wisdom to solve problems, the expertise to manage projects, and the imagination to make dreams come true.

You have what it takes to be a contractor, coach, consultant and confidant.

Not to mention that one other gift you possess as an interior design professional: A Mass of Class.

May the new year bring you the recognition and rewards that you want and deserve.

Best Wishes for the Happiest of Holidays!

Fred Berns is a business success coach and copywriter for interior design professionals.

So, why have you come to Canada?” the immigration officer at the Toronto airport asked.

“I’m here on business,” I replied.

“What kind of business?”

“I’m here to present a seminar.”

“Can I see your work permit?”

“My what?”

“Your work permit.”

“I, uh…don’t understand.”

“What’s there not to understand? You’re here on business from the U.S., so you need a work permit.”

“I really didn’t know that.”

“Well, now you do.”

“How, uh, do I get a…work permit?”

“Well, you can buy one at that window over there.”

“What’s it cost?”

“$150.”

“$150! Are you kidding me?”

“Never been more serious in my life.  Sorry about that.”

“So am I.”

“Why did you say you’ve come to Toronto?”

“To present a program.”

“So who are you ‘presenting a program’ to?”

“CDECA. The Canadian Decorators Assn.”

“Did you say: ‘decorators?”

“Yeah.”

“Well, I guess you’re in luck.”

“Luck? ”

“I’m going to let you through this time with just a warning.”

“Gee, thanks! But…why?”

“I happen to be married to an interior decorator.”

Fred Berns is a sales and marketing trainer, coach and copywriter for interior design professionals worldwide.

I was on crutches that day, the result of a Colorado mountain climbing accident. Weeks earlier I had fallen 30 feet off the top of Long’s Peak.

Fifteen minutes into the presentation we were interrupted by the frightening sound outside of sirens and sight of smoke.

I never did finish that program, but it took me eight days to get out of New York.

The date was September 11, 2001.

Fred Berns is a business speaker and coach in the interior design industry.

Something is happening this month that takes place only once in 823 years: July has 5 Fridays, 5 Saturdays and 5 Sundays.

This year we’re experiencing these four unusual dates: 1/1/11; 1/11/11; 11/1/11; and 11/11/11.

Finally, check this out:

Take the last two digits of the year in which you were born. Then, add the age you will be this year.

Only this year will the results  be 111 for every person in the entire world.

Fred Berns is the world’s leading business trainer and coach for the interior design industry.

Bedrest has its benefits

Convalescence gives you clarity.

Those are my conclusions two weeks into an extended recovery from achilles heel surgery.

Many of the coping skills you learn during recovery can apply to business.

For example:

+ Down Doesn’t Mean “Disabled.” Rehab offers time for reflection.

So do dips in your business. Make the most of the gift of time by deciding what’s not working, and what you can do to boost your bottom line.

+ Focus on Gain, Not Pain. Think how surgery helps, not how it hurts.

Consider the payoff, not the price as you revise your website, launch a blog or train an assistant.

+ Talk Away Your Troubles. I start each day telling myself: “I’m feeling and healing better.”

Affirmations work wonders in your career, too. Use positive self-talk to seal your success.

+ Meet ‘Em Before You Need ‘Em. Friends are always there for you when the going gets tough.

So are colleagues, co-workers, clients, vendors, suppliers, and others if you cultivate relationships ahead of time.

Build bridges before you have to cross the river.

+ Diagnose the Dilemma. The more you learn about your condition, the easier it is to overcome.

Similarly, the more you analyze your business challenges — from deadlines to difficult clients — the sooner you’ll resolve them.

+ Heed the Healer. When you’re sore after surgery, your doctor recommends remedies.

If your business is hurting, a business coach, mentor or trusted colleague can suggest solutions.

+ Practice Makes You Proficient. Early falls and stumbles make you grumble, but finally you conquer the crutches.

Trying to master a new marketing campaign can be equally frustrating — until it attracts new and better clients.

+ Deal with the Downs. Some days, you hurt. Accept that.

Hurt happens in your career, too, due to objections, rejections, missed sales, broken promises, and other setbacks.

Without bad days, you can’t appreciate the good ones.

+ Contemplate How You’ll Celebrate. Ultimately, you’ll recover. Plan now for how you’ll celebrate then.

Decide how you’ll reward yourself once you get the goals you set.

Fred Berns is the world’s leading business coach and trainer for interior design professionals and design industry partners.

How do you bounce back from bedrest?

How to avoid going from fit to fat when you’re inactive for 8-10 week? Or more.

Those are questions I’m confronting following my recent achilles heel surgery.

I’m learning a lot during my first few days of recovery. Like how to climb stairs on crutches. And how to sleep with my foot up and my head down. And how to bathe in a sink.

“Journaling,” I’ve discovered, is therapeutic.

I’ve been keeping a daily log on topics like the pros and cons of pain meds (good for pain, bad for  clarity), what to do when fantastic friends bring you fat foods (cookies, brownies, etc.), and how to build up your body when you’re on your butt.

This is my first experience running my business from my bedside.

Coaching interior design professionals by phone and writing columns for international design publications is easy. Upcoming live presentations in Denver and Northern California won’t be.

I’m finding that you don’t have a lot of “pep in your step” when you’re flat on your back.

So, please excuse me for now. It’s time for my mid-morning nap.

Fred Berns, whether he’s on two feet or one, is a business trainer for interior design professionals worldwide.

Every year at this time I run this message to remind interior design professionals around the world to appreciate themselves.

The message is especially important now, as we close out a year that was so challenging for so many.

Give yourself something over the holidays that doesn’t cost anything, come in a box, or sit under a tree.

Credit.

Credit yourself for changing people’s living space. And changing their work space. And changing their lives.

Credit yourself for saving them time, money and headaches.

Credit yourself for providing ideas and insights and inspiration to those who are clueless about interiors.

And credit yourself for turning houses into homes, and offices into creative working environments.

As you think about gifts this holiday season, appreciate your own.

You have more than talent for design. You have the gifts of artistry, creativity, style, vision, and resourcefulness.

You have the wisdom to solve problems, the expertise to manage projects, and the imagination to make dreams come true.

You have what it takes to be a contractor, coach, consultant and confidant.

Not to mention that one other gift you possess as a design professional: A Mass of Class.

May the new year bring you the recognition and rewards that you want and deserve.

Best Wishes for the Happiest of Holidays!

Fred Berns is a business coach and trainer for interior design professionals and design industry partners worldwide.

Order by 5 p.m. and you’ll pay only $73.50 for the Digital Audio Success Series. After that, the regular price of $147 applies.

How to substantially increase your profits in 2011 is a key theme of this exclusive set of eight sales and marketing programs.

Download this series, and hear about connecting with higher caliber clients, overcoming price objections, setting and getting higher fees, and closing more sales.

Learn how to do million dollar marketing on a shoestring budget. And how to design a killer website. And how to work less and earn more. And how to recession-proof your design career.

This downloadable audio set is an outstanding toolkit for the business skills you need to earn the income you want.

Remember, you can download the Digital Audio Success Series for only $73.50, a 50% savings off the regular price, if you order by 5 p.m.(Eastern time) today.

For more information, and ordering details, click here: http://fredberns.com/audio_success_series.html

That’s my takeaway now that nearly 300 design pros and design industry partners in nearly 40 countries have ordered my analysis on how to increase profits.

(I’m preparing  a similar report for the North American design industry .)

All those on the mailing list of INDEX, the Dubai-based international interior design show at which I’ve been a featured speaker, were invited to order this first report.

Here’s a rundown of the countries from which designers, architects, contractors, fit out specialists, suppliers and others have downloaded it:

Algeria
Australia
Austria
Azerbaijan
Bahrain
Canada
Cyprus
Dubai
England
Egypt
France
Greece
India
Iran
Italy
Jordan
Kuwait
Lebanon
Libya
Luxembourg
Malaysia
The Netherlands
New Zealand
Nigeria
Oman
Pakistan
Qatar
Saudi Arabia
Singapore
South Korea
Spain
Sudan
Tanzania
Thailand
Tunisia
Turkey

Clearly, interior design is a business without borders.

Fred Berns is a speaker, trainer and coach for interior design professionals the world over.

Happy Howl-aween!

Love,

Bella

Get outta town.

If the economy has you down, if you’re severely challenged by your design business , if you’re burnt out, get outta town.

If you’re uncertain where to go from here, go there.

“There” can be a mountain resort, or a sandy beach, or a nice town a few hours away.

Get away for a few weeks, a few days, or a even a few hours. Just…get outta of town.

Nothing can give you more clarity about your business than time away from your business.

That means time away from your cellphone and email and blackberry and every other link to your workaday world.

A recent vacation in the Midwest reminded me how renewing and energizing time away can be.

I was so busy enjoying myself at the Rock and Roll Hall of Fame in Cleveland,  Macinac Island in Michigan, and jazz clubs in Chicago that I didn’t have much time to think about business.

Nevertheless, I came back filled with fresh perspectives and exciting ideas about my speaking and coaching business.

And I returned with solutions to some challenges which had perplexed me for some time.

Time away is great for your mind, body and soul. And it’s great for your business, too.

Fred Berns is a sales and marketing trainer for interior design professionals, and the companies that serve them.

That’s my takeaway from the Small Business Administration(SBA) statistics quoted in the July issue of Success magazine.

I base that takeaway on the fact the vast majority of commercial and residential design companies are small, independent firms.

And a good many design professionals are entrepreneurs.

The SBA says that small, independent firms:

+ have generated 64 percent of the net new jobs over the past 15 years
+ employ over half of private-sector employees
+ pay 44 percent of the total U.S. private payroll
+ create more than half ofthe nonfarm private domestic product.

Not only that, but:

+ 92 percent of Americans say entrepreneurs are critically important to job creation
+ 75 percent of Americans say that the U.S. can’t have a sustained economic recovery without a lot of entrepreneurial activity

So, you and every other design professional deserve a lot of credit. You’re not only helping your clients. You’re helping the nation.

Fred Berns is a trainer and coach for interior design professionals and design industry partners worldwide.

Depends on who you listen to.

The June issue of Elle Decor includes an article on the actress’ beach house in Martha’s Vineyard — a house that includes a Pottery Barn platform bed in a guestroom.

“That tells the story of the current state of interior design,” says Beau Holland, a wholesale-only supplier to designers of European antiques, custom-aged reproductions and furniture.

He says the choice by Ryan and her designer, Marsha Russell of the design firm Satinwood, is indicative of a trend toward saving clients time and money.

“Top Designers are now getting accessories and other things from Pottery Barn, Crate & Barrel and Restoration Hardware,” Holland points out. “If you told designers 10 years ago that they’d be using Pottery Barn, they would have laughed.”

Meanwhile, Meg Ryan’s tastes are no laughing matter to the author of the platform bed lover blog.

“Then we move to a bedroom,” he/she writes in response to the Elle Decor article. “Low and behold she has a god awful Pottery Barn platform bed. Man. Famous actress with sophisticated tastes shops at Pottery Barn?”

Later commenting on the fact that the bed is included in Ryan’s guest bedroom, the blogger writes:

“Great taste requires that the guestroom is never just a guestroom, especially if your a kazillionaire hollywood maven. That said I wonder if Meg did the house herself or it was a designer. My guess, designer. I owe her an apology for blaming her…Sorry Meg!”

Fred Berns is a speaker, trainer and coach in the interior design industry.

More than you think, if online search engines are any indication.

Go to Google.com, and enter “Interior Designer” next to the name of your city, and you’ll be astounded at the numbers you come up with. 

I asked members of my audience last week at my “Supercharge Your Success” program at Florida’s Miromar Design Center to guess how many names show up for “Interior Designer Fort Myers, FL.”

“Ten,” one attendee called out.

“50,”another guessed.

“300,” somebody else said.

Thanks for playing, I replied, but you’re not even close. The correct answer: 137,000.

Sure, you say, but you’re far better than the multitudes of wannabees and pillow pickers and Dolly Decorators and Tom Trunkslammers who comprise the list in your area.

Maybe so.

But, fact is, many of their names show up above yours in the search engine rankings.

Suggestions, anyone, on how to elevate your name to the top of the list in your area?  Drop me a line at Fred@FredBerns.com.

Fred Berns is a business trainer and coach for the interior design industry.

Designer bios are a bust
If there’s one thing to change on your website, make it the “About Us” section. Designer bios are the weakest link on their websites and in their marketing materials. Too bad, because, first and foremost, you’re selling yourself.

Dezignare disappearance?
Anyone know what’s happened to Dezignare, the worldwide interior design collective? Gone is the website (www.dezignare.com) for this outstanding resource for interior design education, events, employment and career information.

Sign of the times
Strolling in Minneapolis recently prior to my presentation to ASID’s Minnesota chapter, I discovered an older furniture store with a newer name: Target Commercial Interiors. What used to be DCI, the Steelcase Dealership, became TCI in 2008. Not surprising, I guess, since Target is headquartered in Minneapolis.

Meeting of the minds
My optometrist mentioned that he and some of his colleagues convinced a leading supplier to pay for a training weekend with the industry’s top sales coach. Anyone interested in spending a weekend with me discussing how to grow your design business? Bet I can help you find a sponsor.

Lose the Latte
You can turn your Starbucks latte-a-day habit into a million dollars.
So says David Bach in his outstanding book, The Automatic Millionaire.
Skip the drink and invest the money into a retirement plan, he points out, and you can accumulate more than $1 million within 40 years.

Fred Berns is the world’s foremost business coach for the interior design industry.

A few days ago I wrote how she landed the client — and a $60,000 design fee — for designing the interior of his new 11,000 square foot home with seven bedrooms.

She met the client through his business partner, who happened to be her boyfriend at the time. Therein lies the problem.

Since she broke off their relationship, the ex-boyfriend has made her life miserable.  He has repeatedly raised doubts about her skills and criticized her in other ways to the client, his business partner, and urged him to replace her with another designer.

I didn’t have any easy answers for the designer, but hundreds of you did. Here’s a random sampling of your ideas:

I empathise…
The same thing happened with me, although it was my ex who recommended me to the client but it turned out very personal and a bit uncomfortable.

To secure the deal and prove herself a great designer in her own right she needs to prove her self, she’s already got a foot in the door hasn’t she, so she has nothing to lose if she gains back to clients confidence by designing and project managing 1 room for free..

I often do this then make back the money on the rest of the house. She can then show her skills and professionalism and move on from the difficulties with the boyfriend… I’d fight to keep the deal!!

Kind Regards,
Nikki Austin

Austin John Interiors
Spalding
Lincolnshire UK

XXXXX

In reading your email regarding the “new to return to the business” designer’s problem with an ex-boyfriend, etc., I think she should be very straight forward and confident with her client selling herself as the correct choice (if in fact she has the ability to fulfill the client’s needs for his new home). 

 Also, has she already received a retainer from this client?  That certainly affects her final decision, unless the retainer is tucked safely away and remains untouched.  She needs to be confident, and straight to the point regarding any issues between them. She needs to assure him that he has made the right decision to go with her. 

Unfortunately, too many times, if the designer does not have the respect of her client, Murphy’s Law will take place and the project will be a nightmare for her as well as her client.  This is especially true in situations where her boyfriend (whether current or an “x”) has recommended her. 

She needs to truly analyze the client and project and, if necessary, walk away from this one if she has serious doubts.
 
Nancy B. Cosentino
Island Interiors, Inc.
Dandridge, TN  

XXXXX

I do have two (2) solutions for your designer…and she should do both of them.
 
First, since she was a designer four years ago, she has satisfied clients.  She needs to ask them for written testimony to show her new client the quality of her work and service.

She could tell her prior clients that she is starting up again and she needs to update her portfolio.  PLUS, she offers them 1-2 hours of her time to do this….Then she has 3-4 possible clients to add to her restart of business.   Also, she will have more self confidence when she speaks to her prior clients and knows how they love her.

 
Second,  since the new client has 11k sq. ft.house and $60,000 design fee she should hire an assistant (Independent Contractor, that way when the project is over she won’t have to let the person go and pay unemployment!! I did that and I am speaking from experience…

However, now I still use the same assistant when I have work for her and she is not on my payroll) that can help her with the follow up and days when her confidence is low or doubting herself she will have someone to lean on…and when things get on overwhelm, she has a person that will back her…AND make her look more professional..to her client and x-boy friend…The x is only trying to sabotage her…

Advise her she needs practices some “positive” self talk every day!!!  She will do GREAT!!  

Michelle Eaton, ASID
Gold River, CA.

XXXXX

To answer your question about the client, exboyfriend and a problem, I would simply assure the client that business is business and if he is feeling confused about her work let her offer some referrals and show him some of the past work that she has done.  Slandering a person is always petty and makes the person doing the slandering look small. 

The client should see what he is doing because of the breakup.  If she was qualified enough to hire her before the breakup she is still qualified after. 

If the client still has doubts let the job go because it is going to be a headache right through the whole process and that is not fun no matter how much money is at stake. I hope this helps.
 
Margaret Brower
New York, NY

XXXXX

She needs to convince the client of her worth!  Make a case for herself and her value.  This will be good practice and she can hone those skills.  
 
Pamela Hatcher
DAVIS DESIGNS
Newburyport, MA

XXXXX

Isn’t this a legal issue – If the design fee retainer contract has already been signed then she would just need to endure the ‘harassment’ of her ex, continue to reassure her client and be extra vigilant in staying on top of deadlines, deliveries, installs and expenses. Slander, Libel, Defamation of Character all come to mind.

I suggest she contact an attorney and request he stop discussing her business with his partner. If she is able to handle the job and has excellent skills, business practices and references the client should be able to feel confident in an excellent design plan executed on time and on schedule per the contract.

However, if the business partner/client took her on as a ‘favor’ to his partner (her boyfriend) then this could just be a convenient excuse he is using to back out. From his point of view I’m sure his ‘decorating project’ isn’t worth losing his business partner over.

The contract and the actions of the designer will really be the only way to convince and reassure the client that the job will be completed to his satisfaction regardless of the opinion of the ex-boyfriend. As stated she broke off the relationship – I’m sure he is bitter and seeking some revenge.

 Christina Van Blake
Decor by Design Inspired Interiors
Dover, NH

XXXXX

 I would explain to the client the situation completely.  He is probably already aware they broke up and there may hard feelings on her ex boyfriends part.)

Explain that the relationship has ended but she has the utmost respect to him by transitioning into this job in a completely and totally professional way and that he should be confident that the job will be completed on time and with his best interest in mind.

Though in this situation the client may feel a loyalty to his business partner and this unfortunately may be the reason he is questioning her ability, the situation needs to be discussed immediately so she can move forward.

I would also ask her client “his” thoughts, breaking down that awkwardness he may be holding in. If indeed he feels he can’t work with her because of his relationship with his business partner, she should collect a partial feel for what she has put into the job thus far and move on.

Best, J. Cabrera
WWW.CLSTUDIOINC.COM
Florida

XXXXX

 Maybe she needs to get comfortable w/walking away.  I believe if you can do this in your head, it frees one up to take charge of a situation based on confidence, not fear. 

 Fear of losing a fee always seems to lead to poor decisions, probably because fear is set up as the stronger energy.  So once she is ready to let go, call the client and ask him why he hired her in the first place.  Was it because of the ex-connection, or because of her expertise. 

If she can recall her first meeting, she can restate what she understood was the reason for being hired and verify if that still holds true w/the client.  If she finds a lot of doubt coming her way from the client, I really recommend walking away, because that $60,000 might turn into a nightmare if the client becomes difficult and blames her for anything that doesn’t satisfy him. 

  I know walking can sound scary, but being “needy” sends a terrible unspoken message. 

Kathleen Beres Interiors
Santa Fe, NM

XXXXX

I think she should sit down with the client and discuss the situation. I think she should offer to cancel the contract and refund any deposits, less her time for what she has already done. If there is this much angst at the beginning od the job, it certainly won’t get any better.

I would also suggest writing a stern letter or visiting with her ex and telling him to stop being a jerk, or legal action will ensue. I have tried to work with clients who weren’t happy in the beginning and it hasn’t worked out well. Good luck – there are more ideal clients out there for her. 

Erica Kalkofen
Winter Park, CO

XXXXX

Send him my name and info! Just kidding
She needs to call him into her office and separate the two happenings as they do not relate to each other one is personal and the other is professional. Explain to the guy what a great firm and vision she has for him and would hope he can see the bigger picture

Phil Norman
Torrance, CA.

XXXXX

In regard to your client’s issue, she should address the problem, head on, before she proceeds with the project. She should sit down with the client and explain that the ex-boyfriend was not happy about the break-up and that she is concerned that he may not be presenting her in the most positive light.

 Explain how important it is that the client feel totally confident about his decision to hire her, before they proceed with the project. She should ask if, at this point, he has any concerns that they can discuss. Then ask, if it would help him feel reassured about his decision, if he spoke to some of her other previous clients.

I know this is uncomfortable to do, but otherwise she is going to wind up addressing these issues throughout the entire project.

Best Regards,

Heather Higgins, ASID, NYCID
Higgins Design Studio, LLC
New York NY

Fred Berns provides sales and marketing training and coaching to interior design professionals worldwide.

I don’t have one. Do you?

She landed a client and a $60,000 design fee for designing the interior of his new 11,000 square foot home with seven bedrooms . The project,  her first one  since she relaunched her business after four years as a stay-at-home single mom, is scheduled to begin in January.

She met the client through his business partner, who happened to be her boyfriend at the time. Therein lies the problem.

Since she broke off their relationship, the ex-boyfriend has made her life miserable.  He has repeatedly raised doubts about her skills and criticized her in other ways to the client, his business partner, and urged him to replace her with another designer.

As a result, the designer reports, her client has become uncertain and confused.

Suggestions, anyone, about what she can — or should — do?

Here’s a note from an interior designer in Calgary, AB. — and my response to him:
Hi Fred,

I enjoyed your Big Splash, Little Cash teleseminar today…always a good investment of time.

I am finding it a struggle lately to stay positive and remain focused….so your nuggets of information are always welcome and are spot on.
 
Notwithstanding the fact that I totally concur with your ideas, I still am struggling to remain positive and am having a real hard time keeping ‘up’…..I even had a vacation last week and while I enjoyed it I have come back to work and feel that no matter what I do it is not making a difference to sales.

We have adopted lots of your ideas and they are good, so its not for lack of trying….Your Winston Churchill quote is good in that it says to Never Give up…I do have tenacity and drive…However, I feel I need to hear another ‘overcomer’ story……

Was there ever a time in your career when you felt low and could not see results of your efforts, and because of that it was difficult to remain positive, and then some thing you did or some thing that happened turned things around?

 
Hi, _____,

If misery loves company, be assured that your colleagues around the world feel your pain and share your frustration. Design professionals from Dallas to Dubai are struggling with the glacial pace of this economic recovery.

I commend you for your “tenacity and drive,” both valuable tools in times like this. In any times, for that matter.

This is, after all, a test — a test of our resolve, our persistence and our courage. Too many design professionals are failing the test, giving up and getting out now that the going is tough.

Pass that test — as you must and as you will — and you’ll emerge leaner, meaner and much more prepared than your competitors for the better times that lie ahead.

I laughed when you asked if ever there’s been a time in my career when I felt low and could not see results of my efforts, and because of that it found it difficult to remain positive.

I laughed because I face that challenge in so many ways, on so many days. So does every entrepreneur, every business owner, every successful professional in every field.

It’s times like these we have to dig deep, realize that we’ve faced and surmounted challenging times before and will again.

Recent challenges in my own business have me “talking to myself” (reciting affirmations when I awake and before I go to sleep such as “I have no time for worry, no time for regret, no time for fear” and “I’m an Inner Winner who is positive in my perspective”).

And those challenges have changed my reading habits. Time that used to be spent reviewing the newspaper is now being spent on books like Jack Canfield’s “The Success Principles” and on “Success” Magazine.

It’s always darkest before the dawn, _____. Know that the sun will shine on our industry again soon, and that, when it does, we will be stronger and wiser and better able to cope the next time adversity confronts us.

I’ve heard it said that life’s challenges and setbacks are the “measure of a man.”

Knowing you as I do, I am certain you can — and you will–measure up.

all the best to you, _____!

Fred

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This is your last chance to register to participate in, or download a FREE program that will absolutely, positively transform your business and career in the months ahead.

Now’s the time to sign up, if you haven’t already done so, to take part in, or download Tuesday’s tele-seminar called: Big Splash, Little Cash: Low Cost, No Cost Kickbutt Marketing in Challenging Economic Times.

Listen in, or download this program, and you’ll learn low cost, no cost marketing steps you can take to dramaticlaly increase your design business this Fall.

The program, brought to you by Blind, Corners & Curves, the nation’s foremost supplier of fully operable blinds for specialty shaped windows, will teach you millon dollar marketing on a shoestring budget.

The Big Splash, Little Cash

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tele-seminar is set for Tues., Sept. 29 at 11 a.m. – noon, Eastern time (10 a.m. Central, 9 a.m. Mountain, 8 a.m. Pacific).

You won’t have to leave your home, office or showroom to get tune into the tele-seminar, and get moneysaving marketing ideas. Or, you can order and listen to the program at your leisure.

Don’t miss this opportunity to learn how to make a  maximum marketing impact for a minimal investment.

Don’t miss this opportunity to get your design business and career on track – on the FAST track toward better clients, bigger contracts and greater profits.

Don’t miss this opportunity to tune into, or download the  Big Splash, Little Cash tele-seminar.

For information and registration: http://fredberns.com/BigSplashProgram/.

In addition, I’ll be a featured speaker at INDEX, the Middle East’s largest interiors trade show, also in November in Dubai.

How design professionals can thrive, rather than merely survive these challenging times will be the topic of my presentation on Nov. 9 for IFI. трахать видео

IFI http://www.ifiworld.org is an organization representing 70 member groups and 65,000 interior designers in 45 countries.

I’ll then serve as MC at the biannual IFI Design Congress, which will include exhibitions, competitions, student workshops and master classes.

I’ll present two seminars on boosting sales in a down economy later in the week at INDEX,http://www.indexexhibition.com/.

INDEX last year attracted 30,000 trade visitors and industry professionals from around the world.

I’ll offer personal coaching and mentor group sessions, and make my books and audio programs available at both the IFI and INDEX events. онлайн порно жена

This will mark my second appearance in two years before design professionals assembled in Dubai.

I spoke in 2008 to Middle East design pros and industry partners at a conference of the Association of Professional Interior Designers. http://apid.ae/

For more information about IFI 2009 Dubai: http://ifi2009dubai.org/about-IFI09-Dubai.htm