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	<title>InteriorDesignBusiness.net</title>
	<link>http://www.interiordesignbusiness.net</link>
	<description>Sales and Marketing insights to help interior design professionals dramatically increase profits</description>
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		<title>Enter Through the Windows</title>
		<description><![CDATA[The windows may be the best way these days to gain entry into the homes and offices of high end prospects.
One of  the easiest ways to introduce yourself to a classier clientele is to discuss their window treatments.
That&#8217;s because so many prospects nowadays  are so focused on reducing their energy bills. Good  window treatments can [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/03/08/interior-design-prospecting-principle-enter-through-the-windows/</link>
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		<title>Unemployed? Talk to Your &#8220;Boss&#8221;</title>
		<description><![CDATA[I heard a shocking statistic yesterday: 46% of architecture firms have cut staff in the last year.
If you&#8217;ve been one of the victims of those job cuts, consider this: your circumstances may have changed, but the main person you report to hasn&#8217;t.
You are, and always have been, your own boss.
Lose your  &#8220;employee&#8221; mindset, if you [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/03/04/unemployed-talk-to-your-boss/</link>
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		<title>Interior Design Business Boo-boo: Killing Your Credibility</title>
		<description><![CDATA[Using the right words  to promote yourself is critical. But avoiding the wrong words is, too.
This came to mind recently when a flyer showed up on my doorstep from a local window fashion professional.
&#8220;Our window treatments qualify for the energy tax credit of up to $1500!!!,&#8221; the headline read.
So far, so good.
But the section at [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/03/01/interior-design-business-boo-boo-killing-your-credibility/</link>
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		<title>Interior Design Photo Fact: Captions are Critical</title>
		<description><![CDATA[You and Marlene Oliphant have something in common: photos on your website.
The difference is, her photos have captions. Chances are, yours don&#8217;t.
Marlene, a Glendale, CA. designer who is a coaching client of mine, has an explanation for every one of her photos at www.marleneoliphant.com.
There&#8217;s the caption for the “country French kitchen with red, toffee and [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/02/26/interior-design-photo-fact-captions-are-critical/</link>
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		<title>Interior Designer Income Report: Too Many Earn Too Little</title>
		<description><![CDATA[The median income for U.S. interior designers with at least eight years experience is only $72,120.
For those with 4-6 years experience, it&#8217;s $50,501. For those with an experience level of 2-4 years: $43,374.
My source for those numbers: a report released by Salary.com.
My word for those numbers: &#8220;disappointing.&#8221;
Disappointing because design professionals work way too hard to [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/02/18/interior-designer-income-report-too-many-earn-too-little/</link>
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		<title>Free Report: Make This Your Be$t Year</title>
		<description><![CDATA[Forget, for a moment, what your income is. Focus, instead, on what it can be.
Your income this year can be substantially higher.
And it WILL be if you follow the steps in my new FREE report entitled: “10 for ’10: The Ten VERY BEST Ways to Turbocharge Your Design Business in 2010.”
This report, based on my [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/02/16/free-report-make-this-your-bet-year/</link>
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		<title>Interior Design Business Dilemma: Your Buddy Bolts</title>
		<description><![CDATA[When you work with large commercial clients, multiple contacts are as key as meaningful ones.
For years you work with a big client&#8211; a firm responsible, say, for hospitals, or banks or shopping malls. The design projects and the orders and the money keep pouring in. You couldn&#8217;t be happier.
One day, your key contact &#8212; the [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/02/10/interior-design-business-dilemma-your-buddy-bolts/</link>
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		<title>Success Shortcut: Be a Design &#8220;Doctor&#8221;</title>
		<description><![CDATA[Asking more questions ges your more business. Just ask a physician.
The most financially successful doctors do the best job of finding their clients’ pain, and prescribing remedies.
Make this the year that you play doctor.
Make this the year that you spend more time identifying your clients’ needs, problems and pains when in it comes to design, [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/02/08/success-shortcut-be-a-design-doctor/</link>
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		<title>Exciting Windows! Conference Feb. 13-14: Great Programs, Free Registration</title>
		<description><![CDATA[If bigger sales and higher profits are on your mind, Baltimore is the place to be on Feb. 13-14.
Baltimore is the site of the  Exciting Windows! annual conference, for which registration is free.
The two day event will offer programs on topics ranging from building your sales to internet marketing, and will feature such industry experts [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/02/03/exciting-windows-conference-feb-13-14-great-programs-free-registration/</link>
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		<title>Interior Design Showroom Strategies: How the Leaders Build a Buzz</title>
		<description><![CDATA[There may have been as many industry partners as design professionals on hand last week at my presentation for an ASID chapter.
Maybe more.
The ample IP turnout at my &#8220;Supersize Your Success&#8221; program for the ASID Los Angeles chapter was a familiar sight.
I&#8217;ve noticed an increased effort in recent months by showrooms and manufacturers to reach [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/02/01/interior-design-showroom-strategies-how-the-leaders-build-a-buzz/</link>
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		<title>Interior Design Business Success is a Numbers Game</title>
		<description><![CDATA[Play the numbers game.
That will be one of my suggestions in tomorrow&#8217;s tele-seminar entitled: “10 for ’10: The Ten VERY BEST Ways to Turbocharge Your Design Business in 2010.” 
http://fredberns.com/teleseminar/.
I will  show how &#8220;playing the numbers&#8221; can help you get much bigger and better clients and projects.
The numbers game can also help you close more [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/01/25/interior-design-business-success-is-a-numbers-game/</link>
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		<title>Interior Design Online Career Resources</title>
		<description><![CDATA[What are the best online resources for interior design careers?
That&#8217;s a question I hear often, and I came across a list that provides some answers.
The list was compiled by Central Michigan University (www.cmich.edu),  a school with an accredited design program offering everything from a full  range  of residential and  commercial  design courses to design competitions [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/01/20/interior-design-online-career-resources/</link>
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		<title>Jan. 26 Tele-Seminar: 10 Best Ways to Have Your Best Year</title>
		<description><![CDATA[What if I can show you that you&#8217;re 10 steps away from success?
10 steps away from bigger profits, and bigger contracts and better clients?
10 steps away from having your best year ever?
That&#8217;s what I&#8217;ll show you in my Jan. 26 tele-seminar entitled: “10 for ’10: The Ten VERY BEST Ways to Turbocharge Your Design Business [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/01/16/jan-26-tele-seminar-10-best-ways-to-have-your-best-year/</link>
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		<title>Interior Design Professionals Should Go Until &#8220;No&#8221; This Year</title>
		<description><![CDATA[Make 2010 the year that you “fail” more.
Make this the year that you encounter more rejections, lose out on more bids, and fail to close more deals than ever before.
Make this the year you really get to know “No.”
Why? Because only when you put yourself out there more, can you fail more.
And, only when you [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/01/15/interior-design-professionals-should-go-until-no-this-year/</link>
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		<title>Interior Design Marketing Plan Made Easy</title>
		<description><![CDATA[Success for interior design and architecture firms doesn&#8217;t happen by accident. It happens as a result of a plan.  Or, a few plans.
If you haven&#8217;t already created a marketing plan for 2010, now&#8217;s the time to do so.
The book Architect&#8217;s Essentials of Marketing, by David Koren, spells out the following  10-step formula for a marketing [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/01/11/interior-design-marketing-plan-made-easy/</link>
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		<title>Interior Design Business Tele-Seminar: Make 2010 Your Best Year Ever!</title>
		<description><![CDATA[Can you handle another year like 2009?
Can you handle another year of declining sales and disappointing revenue, of smaller and fewer projects, of working more for less?
Even if you can, do you want to?
If not, tune into a Jan. 26 tele-seminar entitled:
“10 for ’10: The Ten VERY BEST Ways to Turbocharge Your Design Business in [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/01/06/interior-design-business-tele-seminar-make-2010-your-best-year-ever/</link>
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		<title>Interior Design Business Questions for 2010</title>
		<description><![CDATA[Happy New Year!!!
Now that a challenging year is behind us, consider this: What’s it going to take to make 2010 your best year yet?
Good answers to some basic questions.
You don’t need slick advertising or a glitzy new web site or trendy new product lines to make this your “career year.”
You need answers. Answers to questions [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2010/01/04/interior-design-business-questions-for-2010/</link>
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		<title>A Holiday Cheer for Champions</title>
		<description><![CDATA[Every year at this time I run this message to remind interior design professionals to appreciate themselves.
The message is especially important now, as we close out a year that&#8217;s been so challenging for so many. The 2009 economy tested, troubled and tormented design professionals around the world.
That was then. This is now.
Your focus this holiday [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2009/12/16/a-holiday-cheer-for-champions/</link>
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		<title>Now Available!  Big Splash, Little Cash Marketing Manual</title>
		<description><![CDATA[
  Good things come to those who wait &#8212; and for those who ordered the Big Splash, Little Cash Marketing Manual, the wait is over.
Digital and print copies of this 154 page collection of high impact, low cost marketing forms and articles for interior design professionals will be distributed over the next week.
The first of the [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2009/12/10/now-available-the-big-splash-little-cash-marketing-manual/</link>
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		<title>Interior Design Holiday Business Booster: Ask Clients for Help</title>
		<description><![CDATA[One of the most common questions I hear from design professionals these days is the easiest to answer.
The question: How can I work with better clents?
The answer: Ask your better clients.
Your best customers can and will help you build a higher caliber clientele.
They can introduce you to people they know who appreciate fine design and [...]]]></description>
		<link>http://www.interiordesignbusiness.net/2009/12/03/interior-design-holiday-business-booster-ask-clients-for-help/</link>
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