Sarah Richardson keeps it simple. That was my takeaway from her presentation at a recent design industry conference at which I also spoke. Sarah,the host and co-producer of "Sarah's House" and "Design Inc" on HGTV, offered some insights on her philosophy about interior design, and life. H
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If you change your business model, adopt a “Brand Do” as well as “Can Do” attitude. Has there ever been a time when so many interior design professionals are reinventing themselves? Not that I can remember. The uncertain economy and the co
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You can create a "buzz" without spending lots of bucks. That was the theme of my "Big Splash, Little Cash" presentation at the recent national conference of the Window Coverings Assn. of America. Check out this quiz drawn from the Big Splash, Little Cash Marketing Materials Manual, and determi
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I couldn't help recalling this weekend my presentation at the D&D building in New York to an interior design group on how to set and get higher fees. I was on crutches that day, the result of a Colorado mountain climbing accident. Weeks earlier I had fallen 30 feet off the top of Long’s Pea
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Some of the best marketing you can do costs the least. Some of the most powerful promotion costs you nothing at all. How to do million dollar marketing on a shoestring budget is the theme of one of my seminars on Sept. 8 at the conference in Louisville, KY. of the Window Coverings Assn. of Am
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It doesn’t take rocket science to attract bigger projects from better clients, and get higher profits in this challenging economy. It takes seven simple strategies. That’s the message I'll share during one of my presentations in Louisville, KY. on Sept. 8 at Inspire 2011, the nationa
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Do you want your promotional bio, social media profiles, website wording, and articles and blogposts to attract much more business? I bet you do. Do you want to invest the time, energy and headaches in writing and rewriting and revising them yourself? I bet you don’t. That’s why I’
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Knowing your “No-No’s” will help you fireproof your future. Want your design business to boom, rather than break in this uncertain economy? Want to stay on track, and on target? Then specify, and sidestep what you shouldn’t do. A “don
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There were dozens of vendors when I arrived Saturday at the local farmers' market, but only one was doing good business. In fact, he was doing all the business. He was the only farmer offering the special fill-a-bag-for-$10 sale. Customers could buy
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Do people think they need you now? Or do they think of your interior design services as a “frill” in these uncertain economic times? Now, more than ever, you need to be a necessity. How to make yourself a priority in these challenging times is a major focus of the Platinum Package, a coll
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